IDIDTHAT promotes and connects South Africa’s advertising, marketing and production industry2026-10-14T09:05:43+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

June 14th, 2023|Tags: , , |

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

June 9th, 2023|Tags: , , |

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

June 2nd, 2023|Tags: , |

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

May 26th, 2023|Tags: , |

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

May 19th, 2023|Tags: , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.