IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Find out more about SA’s top-ranked companies at Loeries
We are positively beaming with pride at all our companies that opened a can of whoop-ass at this year’s Loeries. Now that the official rankings have been released, you can find out more about all the companies you want to work with right here. Never has online-stalking been made easier!
Meet Chess. The new director team at Ola! Films
Directors Justice Mukheli and Amy Allais from Ola! Films are making their next move count. Introducing Chess - a fresh proposition to directing by two fearless artists. Let the games begin!
Picture Tree Branches Out
This just in! Picture Tree’s, Gary King, announces majority of company to be shared amongst employees. Fake News? Clickbait? iDidTht is on the case. *cue CSI theme song*
Loeries 2017: Find out more about South Africa’s award winning companies on iDidTht
You’ve had time to recover and reassess your life choices, especially knocking on your ECD’s hotel room door at 4am 😱 Here are all the companies that made us proud and brought home the metal.
Face to Face with iDidTht: Featuring Dani Hynes from Egg Films
We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.