IDIDTHAT CRAFT AWARDS_header image_Oct 2022

Best in Craft awarded to Slim from Darling Films

This month’s IDIDTHAT.co Craft Awards were judged by the superbly talented all-seeing all-knowing oracles that are Jacquie Mullany, Creative Director at HelloFCB+ and Grant De Sousa, Director at They. Congratulations to Slim from Darling Films for his skillfully crafty work on Chicken Licken *clapping wildly.

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.

BEST IN CRAFT (DIRECTION)
Chicken Licken ‘Soul Sisters’
Darling | Slim

Awarded by Jacquie Mullany & Grant De Sousa

‘My eyes, MY EYES! This is truly an orgasmic experience of the senses. I was blown away by the level of craft in this piece. From the moody grade to the music that got me chair dancing like I had them ants in my pants. Top-class choreography, casting, effects… And the timing – it had me wondering when it would end and desperately hoping it never would. Well done, Slim. Hats off.’
– IDIDTHAT Guest Judge: Jacquie Mullany, Creative Director at HelloFCB+

‘Choreography is tough at the best of times. But to pull it off in this manner with wire rigs is no mean feat. Stylistically and tonally it’s spot-on for the brand without feeling too forced. It’s well cast and I love the mixed use of actual dancers and normal humans. The adam’s apple jiving gets me every time. The spot takes me back to the Fatboy Slim “Push the Tempo” music video. Which is the biggest compliment I can pay the director.’
– IDIDTHAT Guest Judge: Grant De Sousa, Director at They

CRAFT MENTION (MUSIC SUPERVISION / REMIX)

KFC ‘Anything for Taste’
Marc Algranti Music | Marc Algranti

Awarded by Jacquie Mullany

‘This music perfectly brought the piece to life. Brilliantly remixed and edited, it pulled me in and gave me all the feels. The music really was the hero for me.’
– IDIDTHAT Guest Judge: Jacquie Mullany, Creative Director at HelloFCB+

CRAFT MENTION (DIRECTION)

KFC ‘Whodunnit?’
Spitfire Films | Katlego Baaitse

Awarded by Grant De Sousa

‘I love this campaign and I especially love how the supporting work around it was no afterthought. With limited resources (I think it’s maybe 3 locations and one lead in total) I can feel the director working here. Performance nuances are very funny and love the subtle digs at the other brands. It’s tongue in cheek and I feel this campaign will shake this category up.’
– IDIDTHAT Guest Judge: Grant De Sousa, Director at They

CRAFT MENTION (EDITING)

Nedbank ‘New Bank’
Deliverance Post | Kobus Loots

Awarded by Grant De Sousa

‘The energy of this piece is great. Had a bit of a “Smack my B*tch Up” music video feel. For a renewal on the brand it’s super important to get the energy right. The editing on this certainly delivers that. I love the timings and clever breaks in the pacing. The commercial also has multiple layers of VFX which the Editor had to also visualise and integrate into the offline which I’m sure took some imagination.’
– IDIDTHAT Guest Judge: Grant De Sousa, Director at They

IDIDTHAT GUEST JUDGES:

OCT CRAFT AWARDS JUDGES_Jacquie Mullany NEWS

Jacquie Mullany, Creative Director at HelloFCB+
Jacquie is a writer of words, lover of ideas, and a trainer of unicorns. She began her journey as an art director, did some coding, then fell into copywriting as she moved her way TTL. She has worked on many brands over the past 19 years, including Standard Bank, Nando’s, Ninety One, City Of Cape Town and Netflorist. In addition to having her work recognised at multiple award shows, she has also had the honour of judging a few of them as well. Most importantly, she is fluent in three languages, including Emoji and Giphy, and has made herself at home as Creative Director at HelloFCB+.

OCT CRAFT AWARDS JUDGES_GRANT DE SOUSA NEWS

Grant De Sousa, Director at They
As a commercials director he has received acclaim at Cannes, Ciclope, Shots, New York festivals & The Loeries. Including CFP-E young director award in 2007, best international director at the annual Shark awards in Kinsale 2017 and best director over 90 seconds at the Ciclope Africa awards 2019. His Chicken Licken “Big John” TVC swooped up 4 gold awards including best online film over 30 seconds at the 2019 Loerie awards.

His short film “It’s Complicated” won best comedy at L.A. shorts, 3 Kinsale sharks & the audience award at Shnit. He is represented for feature films by PICTURESCOPE & BIRD FILM and commercials by THEY shoot films. A dynamic production company based in Johannesburg South Africa.