IDIDTHAT JUDGE
SLIM

With roots in graphic design and art direction, Slim’s work always remains true to his belief that concept determines the narrative approach.

After an award winning career as an agency art director, Slim’s transition into directing saw him earn both Gold and Bronze in the Cfp-E Shots Young Director’s Award at Cannes within his debut year. Film integrates Slim’s passion for art, storytelling and music to craft honest and heartfelt stories that resonate with the audience: stories that get brands remembered.

I DID THAT CRAFT AWARDS
Judge’s Pick – Slim

JUDGES COMMENT ON DIRECTION 
“The effect this film had on me is really hard to put into words, as it’s the culmination of so many narrative elements as a holistic craft package (but here goes…)

The craft in this short film started waaay before even rolling a camera, with the intention and effort of seeking out and finding such a uniquely authentic story. Christiaan’s story caught me completely off-guard, in the best way: within 30 seconds I was captivated – totally forgetting that I was watching the actions of a character with a disability, who has overcome a (probably horrific) experience and profound adversity. I just got swept up in the enjoyment of how this man and the film made me feel.

Christiaan’s contagious, child-like personality contrasts poignantly with the lived wisdom of his narration – all carried and guided by the delicate shifts in the soundtrack. The choice and handling of the music alone requires a masterclass. The edit and story construction reveal a simple, beautifully paced and fully satisfying experience. It would have been easy to rely on Christiaan’s detailed history to play on the heart-strings or sensationalise the film, but the understated decision to empower his resilient character creates a mood of uplifting intrigue that really lands the theme of overcoming against all odds. This speaks volumes to the depth, care and sensitivity of the director for both the story and his craft.

Most of all I love that as a short film, it just is. It doesn’t try to prove anything, make a personal statement, or be something other than a story I didn’t know I really needed to experience, until I did. Beautifully handled Hayden.”

AWARDED
06 November 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Slim

JUDGES COMMENT ON DIRECTION 
“The casting and performances, together with the offbeat ‘little touches’ made this piece stand out: the stage setting, the oversized cup, the bosses’ snarky snort, the spokesman’s filing cabinet residence – all directorial choices that pull together with well-timed performance beats. Creating such a definitive tone for the brand immediately separates them from the rest of the expected financial services messaging out there.”

AWARDED
06 November 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Slim

JUDGES COMMENT ON DIRECTION
“These 2 pieces really stood out in their ability to incite and capture such powerful, emotionally human stories. They are testament to the director’s sensitivity and awareness to allow the cast (non-actors), the space to ‘go there’, eliciting authentic vulnerability – especially when camera, crew and gear are invading such intimate moments.

The bold choice of framing (I’m assuming conceived for the live event’s stage format), really stood out and immediately captured my interest as a visual statement, quite unexpected and unique to the campaign of individual stories.”

AWARDED
06 November 2025