
IDIDTHAT JUDGE
HAYDEN BROWN
DIRECTOR & CINEMATOGRAPHER
7 FILMS
SOUTH AFRICA
JUDGE’S BIO
Having a more informal background than most in the film industry, Hayden Brown from 7Films draws his inspiration from life – with all of its diverse facets.
Telling stories is at the heart of his career as a director and cinematographer. When he is not filming, he is traveling over some arduous terrain in search of another untold story…
JUDGE’S PICKS – CRAFT AWARDS
Absa Rewards ‘Go Beyond’
ENTRANT: Triple Story Content | Thina Zibi & William Kalmer
(Entered on behalf of William Kalmer by Triple Story Content)

I DID THAT CRAFT AWARDS
Judge’s Pick – Hayden Brown
JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION & (CRAFT MENTION) EDITING CRAFT
“In film the viewer needs to be able to relate either to the characters in the story or the subject matter in order for a point to be driven home. Emotions are powerful even more so when they are universally relatable and shared. Stitching four different stories together seamlessly is no small feat. The common thread is one’s phone and with this being the product that is marketed (Absa Rewards Travel App) there is 5 seconds of uninterrupted product placement that doesn’t feel forced. Each adventure unfolds with great use of universally shared human experiences, I.e. a smile, a sigh of relief, laughter, dancing, warm embrace, celebration…
These experiences are cleverly woven together with great editing finesse. Transitioning effortlessly. Well done Thina for crafting this evocative piece encouraging people to ‘go beyond’!”
AWARDED
05 December 2025

