Best of Reel awarded for Direction Craft to Kim Geldenhuys from 0307 Films AND Tristan Holmes from Star Films
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Huge shout-out to our judge: Executive Creative Director of Ogilvy Cape Town, Chairperson of the Loerie Awards, 2nd Most Admired Creative Leader in Cape Town for 2 years-running and winner of numerous awards including a Cannes Grand Prix…please step aside Arya Stark, and let’s give it up for Tseliso Rangaka! *crowd goes wild*
BEST OF REEL:
Okavango Diamond Company ‘The Light at the Start of Everything, Written by Iain Thomas’
0307 Films | Kim Geldenhuys
(Direction Craft)
SPECIAL MENTIONS:
Outsurance ‘It’s a Calling – Matt’
Ludus Post Productions | Mark Ash (Offline Edit Craft) & Michael Naidoo (Online Edit Craft)
Judges comments by Tseliso Rangaka, Executive Creative Director of Ogilvy Cape Town
Best of Reel: Okavango Diamond Company ‘The Light at the Start of Everything, Written by Iain Thomas’ by Kim Geldenhuys from 0307 Films – Direction Craft
Kim Geldenhuys has taken up residency here for sometime. After taking an extra fine-tooth comb to his latest work, it appears I will not be the one evicting him. There are a lot of good things happening here. The bespoke Iain Thomas take on his famous “Light That Shines At The End Of Everything” is a welcome twist to the preachy narrator driven ad genre. The breathtaking pictures stitch together beautifully. And the music says the right things at exactly the right time. You can stay.
Best of Reel: Investec ‘We Live In A World’ by Tristan Holmes from The Star Films Company – Direction Craft
I’m going to call this work by Tristan Holmes a very worthy contender. Yes my sister agency commissioned it. Yes someone else should probably be the judge here. But I’m the one tasked to do this. It helps that the work speaks for itself. Through the best alternative to Idris Elba there is. It also speaks through the picture perfect…well pictures, a great score and that thing the lead does at the end of the ad. Watch it again. Tell me I’m wrong.
Special Mention: ‘SELFIE’ by Porteus Xandau from Bravo Zulu – Direction Craft
The perfect couple takes the perfect selfie then exit screen. What follows is a combination of great dialogue brought to life by an excellent cast. Nothing really happens yet so much takes place. I’m not a fan of the wardrobe but it works. Along with everything else. For the full 5 minutes.
Special Mention: Edgars ‘Winter Blues’ by Gale Maimane from Darling Films – Direction Craft
I like the unusual storytelling here. The lead is believable and comfortably takes us through the offbeat edit. While one of the most interesting ad soundtracks I’ve heard in a while, weaves around what could have been just another clothing catalogue for Edgars.
Special Mention: Outsurance ‘It’s a Calling – Matt’ by Mark Ash (Offline Craft) & Michael Naidoo (Online Craft) from Ludus Post Production
It’s great to see OUTsurance telling authentic, well put-together stories that make the audience feel something. Well done.
iDidTht Craft Awards Guest Judge: Tseliso Rangaka, Executive Creative Director of Ogilvy Cape Town
Tseliso Rangaka is the Executive Creative Director of Ogilvy Cape Town. He performs a key creative leadership role across multiple global brands within the Ogilvy South Africa Group, including Volkswagen, Audi, ABINBEV, KFC, Coca-Cola and Mondelez. In his 11-year tenure at Ogilvy, Tseliso has led creative teams behind some of the Group’s most memorable and award-winning work.
Tseliso is an active participant on various industry Executive Boards, most notably as Chairperson of the Loerie Awards, Africa and the Middle East’s premier creative showcase. He has also been voted 2nd Most Admired Creative Leader in Cape Town for 2-years running. He is the recipient of numerous creative awards including a Cannes Grand Prix, as well as, One Show and D&AD pencils.
All Craft Entries
0307 Films | Paul Ward
Tucson ‘The Perfect Match’
(Direction Craft)
7 Films | SJ Myeza-Mhlambi
Gillette ‘Man Up’
(Direction Craft)
Arcade Content | Zandi Tisani
Nandos ‘#tAPPthat’
(Direction Craft)
Chill Pill Films | Dule
Axe ‘Go For Gold’
(Direction Craft)
Darling Films | Director Kit
Edgars ‘Winter Reflections’
(Direction Craft)
Darling Films | Zee Ntuli
Assupol ‘Brand’
(Direction Craft)
Darling Films | Jeana Theron
Edgars ‘Rhythm of Winter’
(Direction Craft)
Figment Films | Robin Goode
MTN Business ‘IoT Rhino’
(Direction Craft)
FORT | Amr Singh
Opera ‘Escape’
(Direction Craft)
Narrative Truth | Bauke Brouwer
‘The Walkers’
(Direction Craft)
Patriot Films | Aadil Dhalech
Kia ‘Dinges’
(Direction Craft)
Picture Tree | Bevan Cullinan
Kulula ‘Beep Scan’
(Direction Craft)
The Star Film Company | Tebza Malope
African Bank ‘Special Treatment’
(Direction Craft)
The Star Film Company | Tebza Malope
Sasol ‘The Ritual’
(Direction Craft)
The Star Film Company | Markstry
Edgars ‘Own the Uniform’
(Direction Craft)
Your Girlfriend | Morgan Dingle
KFC ‘Wrapsta’
(Direction Craft)
Figment | Entering on Behalf of BlackGinger
MTN Business ‘IoT Rhino’
(VFX Craft)
FORT | Frank Liebenberg, Thomas Hulett and Terrance Holt
Opera ‘Escape’
(VFX Craft)
FORT | Amr Singh
Opera ‘Escape’
(Editing Craft)
Ludus Post Productions | Michele Wilson
Edgars ‘Winter Reflection’
(Grade Craft)
Ludus Post Productions | Michele Wilson
Edgars ‘Rhythm of Winter’
(Grade Craft)
Ludus Post Productions | Mark Ash (Offline Edit Craft) & Michael Naidoo (Online Edit Craft)
Outsurance ‘It’s a calling – Bridget’
Narrative Truth | Bauke Brouwer
‘The Walkers’
(Editing Craft)
Figment | Entering on behalf of Clare Vandeleur
MTN Business ‘IoT Rhino’
(Original Music Craft)
Howard Audio | Clu
KFC ‘Wrapsta’
(Final Mix Craft)
Howard Audio | Adam Howard
Maq ‘Walk Of Pride – 30 sec’
(Original Music & Final Mix Craft)
Howard Audio | Adam Howard
Maq ‘Walk Of Pride – 60 sec’
(Original Music & Final Mix Craft)
Pulse Music | Marc Algranti
Glo ‘Step In’
(Music Supervision Craft)
