South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
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AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Why Thembalethu Msibi wants South African advertising to stop translating culture
We sat down with Thembalethu Msibi, Co-Founder and Chief Creative Officer of BlackSwan and Jury President of the 2026 iPendoring Awards, to talk about why South African advertising still treats indigenous language work as an afterthought, and what it will take to change that.
Tshepo Tumahole and Tshepo Mogorosi SAID THAT
Meet Tshepo²: same first name, different disciplines, plenty of creative tension and a shared love of making work that feels really South African. Tshepo Tumahole and Tshepo Mogorosi have been making award-winning work together at Joe Public for almost a decade, first as Copywriter and Art Director, now as Creative Directors. Clearly, pairing two Tshepos was a very good idea.
Dear Advertising
How you Chommie? It’s been a while since we hung out. You, me and a wild idea. Thriving. Just like the old days.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Awards Results: August 2026
Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
Craft Award Results: July 2026
Director Zee Ntuli from Darling Films and Editor William Kalmer from Post Modern take Best in Craft in this month’s IDIDTHAT.co Craft Awards for Castle Milk Stout ‘This is African Time’. A big thank you to this month’s judges, Kate De Bruyn, Creative Director at Studio One, Publicis Groupe, and Greg Gray, Director at Romance Films, for lending us their impeccable taste to pick the month’s standout work.
Craft Award Results: June 2026
Three examples of South African craft rise to the top in this month's IDIDTHAT.co Craft Awards. Congratulations to Paul Ward from Giant Films, Alex Smillie from Pressure Cooker Studios and Craig Moore from Robot, whose work impressed this month's judges. And a big thank you to Galaletsang Kgoathe, Creative Partner at Ogilvy South Africa, and Marc Algranti, Music Supervisor at Algranti Music, for giving up their eyeballs, ears and excellent judgement to crown this month's winners.
