South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design

AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series

AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Radio & Audio-First | Use of Humour

AWARDED:
Finalist:
Moving Image Craft & Production | Cinematography – Single

AWARDED:
Finalist:
Film & Video | Low Budget

AWARDED:
Finalist:
Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist:
Film & Video | Film & Video for Good

AWARDED:
Finalist:
Music & Sound Craft | Music Adaptation – Instrumental

AWARDED:
Finalist: Radio & Audio-First | Custom Content

AWARDED:
Finalist: Experiential & Immersive | Experiential Audio

AWARDED:
Finalist:
Interactive, Online & Mobile | Craft – Writing

AWARDED:
Finalist:
Music & Sound Craft | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist: Film & Video | Use of Humour

AWARDED:
Finalist: Moving Image Craft & Production | Direction – Single

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Meghan Daniels presses play in new surreal spot for Count Pushkin

Director Meghan Daniels from Butterfly Films has delivered a visually stylised and striking spot for Count Pushkin. Working with their cast, athlete Chelsea-Sloan Samuels and Model and Dancer Sonwabile Mhlonyane, Meghan brought a playful and bold purple-fuelled world to life that we would happily get lost in.

New immersive sound studio at Howard Audio, giant leap for sound in South Africa

In the past two years we’ve seen so much expanding from Howard Audio it’s been hard to keep up! Besides Adam Howard being ranked the top music Composer and Supervisor in 2020 at the Loeries, he’s also made some major moves for South Africa’s sound industry. First it was a Dolby Atmos 7.1.4 studio and now Adam has collaborated with heavy-hitter Robin Kohl of Jazzworx to build a new immersive sound recording studio unlike we have ever seen. So obviously we have questions, four to be exact.

Big love for Yoza Mnyanda’s Mini car commercial

Osu Creative Productions’ director Yoza Mnyanda is definitely in the driving seat for the latest car commercial for Mini Cooper. Bringing her vibrant style, aesthetic and Gen Z perspective, Yoza has directed an unpretentiously cool spot about sustainability. Considering she is only in her second year as a commercial director, we have to say, if this is the quality of work coming from newbie filmmakers in our industry, we’re in good hands.

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.