South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Dave Meinert goes ‘all in’ on global Nivea campaign
‘I knew we were making progress when we finally had a recce where no one puked, bled or needed to be medically evacuated,’ says Dave Meinert of directing this epic project spanning several months and countries. Dave is already known for his ability to craft intimate portraits in remote (often dangerous) settings, so it’s a no-brainer that he was tasked to bring these ambitious hero journeys to life for Nivea. Here’s a look into how the maestro did it, with a little help from his South African friends.
Together Films’ Executive Producer Gaye Leong on changing times and rolling with trends
It was while shooting one of the first commercials to be filmed in South Africa during lockdown, that Executive Producer Gaye Leong officially launched Together Films. The foundation of the company was laid and the mission statement clear – Together we can do anything, no matter the times. Now, four years and a growing roster of talent later Gaye shares some of the top industry trends her production company has encountered, adapted to and rolled with, Together.
He’s raw, he’s real, he’s Carbon Films’ new director, Christian Mangachena
Carbon Films has announced that multitalented director Christian Mangachena has joined their roster. Christian brings a distinctive visual style to advertising that feels unfamiliar, raw and real. As a director with a background in cinematography and editing, Christian uses camera angles, locations, textures and colour palettes to take a deep dive into culture that feels unconventional and refreshing. Christian brings something that we don’t think we’ve seen before and with the production chops of Carbon, we can’t wait to see more.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
