South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Together Films’ blueprint for authentic brand storytelling by Executive Producer Gaye Leong
Executive Producer Gaye Leong unpacks Together Films’ approach to establishing and living their own brand values through a process that emphasises the importance of being human-centric, outlining a clear storytelling journey, involving the right people, and creating impactful endings. With this approach, Together Films is able to tell, and create, compelling stories. This ensures that their work – ranging from commercials to content to documentaries – resonates with audiences, addressing their needs and fostering a meaningful connection with the brand.
Director Sanaa Mothabisa shares his new Spotify commercial with Thandiswa Mazwai
‘I was born the year of the youth uprising, and so my birth is tainted with struggle and revolution.’ This powerful opening line sets the tone for director Sanaa Mothabisa’s latest commercial film for Spotify. Produced by Johannesburg-based Sanaa Films, the spot offers an intimate glimpse into musician Thandiswa Mazwai's inspirations and themes behind her latest album, ‘Sankofa.’ From day one Sanaa Films has been dedicated to producing original and honest work, and this hits the mark.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2024
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with LITTLEBIG. As of the 17th of June 2024, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s winners and shortlists, the work, and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Also, head over to our Instagram and Facebook for more coverage. Good luck and here's to championing South African creativity on a global stage. Go Saffas!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
