South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
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Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
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Finalist: Radio & Audio-First | Use of Humour
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Finalist: Moving Image Craft & Production | Cinematography – Single
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Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
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Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Meet ART MAYBE, young talented production team making moves
ART MAYBE is a South African production company bringing high-energy storytelling and visuals to the scene. Founded in 2023 by director Masedi Ranyane and DP/Editor Kea Ditaunyane, they started in music videos, attracting U.S. artists before catching the attention of brands like Adidas, Converse, and Reebok. Now fully focused on commercials, here's what you should know.
Adam Howard uses Cell C’s office basement to create new sonic branding
Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.
South African team creates a buzz with KFC Thailand’s ‘Cake’ ad. BTS with Director Bruno Bossi of Carbon Films
What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
