South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact [email protected] to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Expect the unexpected with Robot’s Ayanda Duma, new work
Robot director Ayanda Duma has a habit of finding the version of a story you didn't know was there. Her latest work for Meow Meow Woof and Mukuru blends genres, humour and beautifully observed human moments into a film that feels unmistakably like Ayanda.
Playlists to pitches: choosing directors, earning trust and making memorable work
In this conversation, Zanele Kabane, M&C Saatchi Abel Associate Creative Director, shares what she looks for in directors, why trust between agencies and marketers changes everything, the ads she wishes she'd written, her complicated relationship with AI, and the unexpected hobby that's teaching her a surprising amount about creativity. Don't miss her shout-out to some of her favourite creatives doing work in our industry right now.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2026
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 11th – 26th of June 2026. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards November 2023
This month’s IDIDTHAT.co Craft Awards were judged by the spreaders of amazingness; Neo Mashigo, Chief Creative Officer at M&C Saatchi Group South Africa & James Matthes, Creative Executive Officer at Pressure Cooker. Congratulations to November’s top crafters, Zee Ntuli from Darling Films and 7 Films‘ Gorgeous Bushman.
IDIDTHAT Craft Awards October 2023
This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month.
IDIDTHAT Craft Awards September 2023
What a month! Really great work was entered, and there was a lot of it, making it really tough for our judges, but they pulled through. September’s (we know, we know, we’re a bit late this month but we blame the glitz, the hangovers and the velvety seats of this year’s Loeries) IDIDTHAT.co Craft Awards were judged by the insightful and wise Kirk Gainsford, Chief Creative Officer, MullenLowe SA and Katlego Baaitse, Director at Spitfire Films. Congratulations to Dean Blumberg from Massïf, Zee Ntuli from Darling Films and Peter Pohorsky from Plank on taking home Best of Craft. Well done for doing well!
