South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Slim makes you want to get up and change the world in new spot for MTN
Darling Films’ director Slim was selected to direct the first TVC for MTN's brand platform relaunch. This commercial repositions MTN across Africa putting the continent on a global stage. The launch of the campaign ‘What Are We Doing Today’ sees Slim unleash an eye-catching and foot-stomping piece of conceptual storytelling that will make you wanna get up and change the world!
Mfundo Mkhize joins The Star Film Company, the director behind some of South Africa’s most loved characters.
Nyathi Rider’s Michael Nyathi, KFC’s ‘Next please’ lady, AmaSopranos, Tebza from Powerball; Mfundo Mkhize is the director behind some of our most loved South African characters. Having recently joined the roster at The Star Film Company, we catch up with this top performance and comedy director about his process, nailing those cultural nuances and we get the inside (s)coop on Chicken Licken’s ‘Nyathi Rider’.
Director Meja Shoba tells it like it is
Captivated by South Africa’s creativity and fashion, director Meja Shoba brings a playful vibrancy and a keen eye for aesthetics to the Ola! Films roster. Wonderfully irreverent while determined to subvert stereotypes and challenge assumptions, Meja says ‘There is more to representation than showing a Gogo doing the washing.’
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
