South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design

AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series

AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Radio & Audio-First | Use of Humour

AWARDED:
Finalist:
Moving Image Craft & Production | Cinematography – Single

AWARDED:
Finalist:
Film & Video | Low Budget

AWARDED:
Finalist:
Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist:
Film & Video | Film & Video for Good

AWARDED:
Finalist:
Music & Sound Craft | Music Adaptation – Instrumental

AWARDED:
Finalist: Radio & Audio-First | Custom Content

AWARDED:
Finalist: Experiential & Immersive | Experiential Audio

AWARDED:
Finalist:
Interactive, Online & Mobile | Craft – Writing

AWARDED:
Finalist:
Music & Sound Craft | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist: Film & Video | Use of Humour

AWARDED:
Finalist: Moving Image Craft & Production | Direction – Single

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

The two sides of Nare Mokgotho, comedy director and acclaimed visual artist

Massïf’s director and co-owner Nare Mokgotho has quickly established himself as one of our country’s rising comedy directors with a reel injected with razor-sharp comic timing rooted in grounded performances. Now for most biographies that would be enough, but Nare is also an award-winning visual artist, who has been exhibiting worldwide for over 13 years. We caught up with him to find out where these two worlds of art and commercial directing collide.

The rise of Editor Shelby Ncube

Since launching four years ago, Strangelove Studios have quickly carved a space in South Africa’s post production world as the team with their fingers firmly on the pulse of what’s cool. Based in Cape Town and available for bookings in Joburg, the team have consistently been spreading their high-level of craft across the country. We take a closer look at one of their Editors, Shelby Ncube, and the part he’s played in the post house’s success.

DISCO expands into production, representing Director Anton du Preez.

DISCO, the talent management company based in Cape Town, now offers agencies and brands full production support and a roster of commercial directors. Anton du Preez is one of the first directors to sign with the company and brings a truly unique take and visual language to commercial directing. Let’s dance!

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.