ABOUT THE WORK

South Africa has more than 3,000 kilometres of coastline, yet over 15 million South Africans have never been to the beach or seen the ocean.

For Corona, the beach is more than just a place. It’s a feeling, a state of mind, and a connection with nature that everyone deserves to experience.

As part of Corona’s 100 years of This Is Living, and through their Beach100 platform, we documented the stories of four South Africans experiencing the magic and joy of the beach for the very first time.

CREDITS

Brand/Client: Corona
Head of Brand: Melanie Nicholson
Marketing Manager: Tongai Jinda
Corona Marketing: Benamile Zwane

Agency: Dentsu Creative
ECD: TJ Njozela
CD: Caroline Michie
CD: Michelle Marias
Writer: Sizwe Mbiza
AD: Takalani Ramathikithi
Producer: Nicola Berry
GAD: Lerato Molele
AD: Candice Nene

Production Company: Superkind
Director: Peri vP
Producer: Anco Henning
DOP & Underwater Cinematography: Jason Hearn
1st AC & Drone – Johannesburg: Mari Schultz
1st AC & Drone – Nature’s Valley & Cape Town: Dale Staples
Sound Recordist: Deon Knipe
PA – Johannesburg: Dylan McKnight
2nd Unit DOP – Johannesburg: Maurice Koekemoer

Post Production
Post Production Company: Deliverance Post
Editor: Brendan Feely
Colourist: Jarryd Duthoit
Online: Shaun Froneman
Post Supervision: Paula Raphael

Sound & Music
Final Mix & Sound Design: Alex Smillie – Pressure Cooker Studios
Composition: Joe Miuccio – PureSound, NYC

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.