ABOUT THE WORK
Castle Lite has always been known for its Extra Cold credentials, but we needed to prove to our audience that Extra Cold serves a purpose: our liquid reinvigorates. So how do you showcase a feeling? You bring it to life, and that’s exactly what we did with a 30-second spot. With the help of six joyfully dancing, quirky characters, our liquid came to life in an icy, arctic tundra, or, in the normal world, a fridge. These guys are a whole vibe and the pure embodiment of invigoration. And as this feeling takes over, the Castle Lite Shiver erupts, a signature move that sends shockwaves through the fridge and our lead protagonist. One crisp sip. One knee-jerk reaction. The confirmation that: Nothing Hits Like Extra Cold.
CREDITS
Client/Brand: Castle Lite
Brand Director: Colleen Duvenage
Marketing Manager: Kashir Singh
Agency: Ogilvy
CEO & Creative Chairman: Pete Case
Managing Director: Vicki Buys
Executive Creative Director: Mike Barnwell
Creative Partner: Dale Mullany
Creative Group Head: Gareth Owen
Copywriter: Chané Botha
Managing Partner: Richard Brodrick
Group Account Director: Lebogang Molefe
Account Manager: Andrew Selondo
Head of Integrated Production: Cathy Day
Film Production & Crew
Production House: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy
Producer: Ashleigh Jarratt
Director’s Assistant: Mieke Olivier
1st AD: Wendy Alport
2nd AD: Dylan Petiteaud
Director of Photography: Werner Maritz
Choreographer: Zoyi Muendane
Editor: Zander vd Westhuizen
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