ABOUT THE WORK
The Maynards “Juicy Kaboom” is an explosion of fruity flavour from their sweets. We evolved the “Juicy Kaboom” brand platform into “Kaboom Yourself” – an invitation to experience a visceral, sensational, juicy joyride with every taste.
Club Kaboom (the mouth) is where our main characters, The Tastebuddies, reside. They’re adorable party animals who live for the moments they get to taste Maynards sweets. Once they do, things get wild.
Our Kaboom was a meticulously crafted visual feast that blended nostalgia, party culture, and pure, contagious joy.
CREDITS
Client/Brand: Maynards
Agency: FCB Africa
ECD: Jacquie Mullany
CD: Danike de Jager, Devaksha Vallabhjee
CW: Devaksha Vallabhjee
AD: Danike de Jager
Agency Producer: Carlyn Agulhas
Account Lead: Kreegan Govender
Animation
Animation Company: Chocolate Tribe, Reveel
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