Over 60% of adults use the internet to research symptoms before seeing a doctor. Among those, nearly half say they’ve searched specifically for serious conditions like cancer. Globally, Google searches for “cancer symptoms” occur hundreds of thousands of times per month. CANSA encourages men and women, including cancer Survivors to continue to have regular health check-ups, as well as cancer screening, especially if there is a family history of cancer. So, how do we get people to screen concerns properly? By getting them to go to a medical professional to screen health concerns, before they turn to their mobile screens for answers. We created 3 radio spots that featured Dr. Google. Our spots showed the harrowing doom scroll one goes through when they google their symptoms, instead of getting a medical professional’s advice.

Client/Brand: CANSA

Agency: FCB Africa
Creative Officer: Brett Morris
Executive Creative Director: Jacquie Mullany
Writers: Brett Morris & Jacquie Mullany

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.