ABOUT THE WORK
The Maynards “Juicy Kaboom” is an explosion of fruity flavour from their sweets. We evolved the “Juicy Kaboom” brand platform into “Kaboom Yourself” – an invitation to experience a visceral, sensational, juicy joyride with every taste.
Club Kaboom (the mouth) is where our main characters, The Tastebuddies, reside. They’re adorable party animals who live for the moments they get to taste Maynards sweets. Once they do, things get wild.
Our Kaboom was a meticulously crafted visual feast that blended nostalgia, party culture, and pure, contagious joy.
CREDITS
Client/Brand: Maynards
Clients: Caeleb Thompson, Kyle Carson, Mbali Sithole, Wasiema Nassir
Agency: FCB Africa
ECD: Jacquie Mullany
CD: Danike de Jager, Devaksha Vallabhjee
CW: Anthea Webber, Devaksha Vallabhjee
AD: Danike de Jager, Gina King
Agency Producer: Carlyn Agulhas, Lauren Trevelyan
Account Lead: Kreegan Govender
Film Production & Crew
Production House: Mercy
Producer: Karen Kloppers, Michael Klein, Bianca vd Merwe
Director: Helen & Kim
DOP: Jonathan Kyriakou
Sound & Music
Audio: Pressure Cooker Studio
Sound Engineer: Alex Smillie
Music Composer: Simon Ringrose
Post-Production
Animation and Online House: Chocolate Tribe
Producer: Tracy-lee Portnoi
Animator: Johan Wentzel, Tiaan Franken
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
