View I DID THAT Craft Awards March 2026 showcase
ABOUT THE WORK
Insure your future success with Liberty. And Bongani Morgan.
There are times when negotiation is the best course. And times when you just have to put your foot down. It’s an insight that TBWA, Liberty’s ad agency, cleverly leveraged to create their new commercial. It’s also one they also applied to choosing the right director to help bring it to life. A decision almost as critical as securing your child’s future success.
When quality direction is non-negotiable, Spitfire’s Bongani Morgan is your man. Bongani took TBWA’s simple, powerful idea and embellished it beautifully; with respect, restraint and an unwavering commitment to TBWA’s vision. With his trademark attention to detail, authentic performances and vivid visuals, Bongani makes the case for a smart future that everyone can relate to.
CREDITS
Brand/Client: Liberty
Group Head of Integrated Marketing & Communications: Robert Tsoka
Kutlwano Duma
Agency: TBWA
Copywriter: Peter Maluleke
Creative Director: Lauren Meyer
Art Director: Rose-Mary Mabasa
Business Unit Director: Cretienne Uys
Account Manager: Iman Sydow
Producer: Kim Hunt
Film Production & Crew
Production House: Spitfire Films
Director: Bongani Morgan
Executive Producer: Liesl Lategan-Kyriakou
Producer: Bale M
Production Manager: Relebohile Thianye
Cast Coordinator: Malee Ntsooa
Production Intern: Noa Lessing
1st AD: McDonald “Rasta” Mpholo
DOP: Jono Kyriakou
Focus Puller: Miche Britz
DIT/VT: Ryan Sheppard
Key Grip: PJ Steyl
Best Boy Grip: Siza Khawula
Unit: Banda
Production: Bale
Cast: Malee Ntsooa
Key Gaffer: Dallas Ncala
Best Boy Lights: Samkelo Mavundla
Spark: Luvo Ngqisha
Wardrobe Stylist: Izolina de Vasconcelos
Hair & Makeup Artist: Conny Letsebe
Hair & Makeup Assie: Sthabile Khumalo
Props Master: Jasmine Snaith
Props Standby: Pedre Lampercht
Art Assistant: Trevor Enslin
Art Casual: Happy Pooe
Medic: Richard Langa
Childminder: Netalie Smith
Unit Manager: Siphiwe Banda
Unit Assistant: Zakhele Ndlovu
Security x2: B-Force Security
Cast
Negotiating Mom: Robyn Hofmeyer
Negotiating Child: Malakye Whiteman
Tantrum Dad: Nick Koka
Tantrum Child: Mayine Gushman
Judgemental Shopper: Ingred Sehwabe
Not My Business Shopper: Hermione Reddy
Post Production
Post Production House: Aces Up Post Production
Editor: Ryan Norwood Young
Grade: Jaryd
Online: Michael “Dr Roto” Langer
Final Mix: (Not an IDIDTHAT member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
