Handy Andy ‘Seems like a Miracle’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Catherine Wanliss 

AWARDED
10 March 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION 
“I really enjoyed how Retang handled the Handy Andy campaign. Good character casting without becoming caricatured; a lovely comedic performance with great, nuanced moments (I loved the double take on the shower door); well-shot and integrated product usage; and an appropriate grade that didn’t make the comedy feel garish. The choice of narrator and music finished it off nicely. Well done.”

– Catherine Wanliss, Creative Director at Accenture Song

View I DID THAT Craft Awards February 2026 showcase

Handy Andy. Six films. Two days. One cohesive production system.

Originally structured as 20-second spots and later expanded to 30s, the campaign reframed everyday cleaning moments for a new generation. A deliberate shift toward authenticity, shadow, and restraint moved the brand away from over-polished category norms.

Executed as choreography rather than chaos.

Craft at the centre.

Client/Brand: Unilever – Handy Andy
Brand Management: Nothando Vilakazi

Agency: Machine_
Executive Creative Director: Jabulani Sigege
Creative Director: Roderick Laka
Art Director: Tshego Kwele
Art Director: Dani Minutelli
Art Director: Soh Bang
Copywriter: Thato Tiido Mogale
Agency Producer: Bukiwe Menziwa
Group Account Director: Nawaal Alexander
Head of Strategy: Tafadzwa Penny

Production & Crew
Film Production: Incommon Productions
Director / Photographer: Retang Sebeka
Executive Producer: Tidi Motlhamme
Line Producer: Nomtha Dano
1st Assistant Director: Jacob Motsamai
Medic: Pixie Mthunzi
D.O.P: Jason Haji-Joannou
Focus Puller / 1st AC: Bheki Ntshangase
Loader / 2nd AC: Zinathi Maqwazima
DIT / VT: Grant Falconer
DIT / VT Assistant: Vincent Matshaya
Sound: Richard Mohlari
BTS Videographer: Lubabalo Mxalisa
Photographer Assistant: Obakeng
Photographer Assistant: Larry
Grip: Simphiwe Ndulula
Best Boy Grip: Raymond Lebenya
Gaffer: Jean Du Plessis (Krewkut)
Best Boy Lights: Sekwane Dlamini
Spark: Sibusiso Ngubeni
Spark: Sabelo Nkosi
Art Director: Sam Mosala
Props Master: Mdu Mthethwa
Art Assistant: Nkululeko Penya
Make-up & Hair: Monray Louw
Unit Manager: Lincorn Mkhabela
Unit Assistant: Chad Machogo

Post Production: Tessa Ford Post
Head of Post Production: Tarryn Reddy
Editor: Joe de Ornelas
Editor: Anthony Lee Martin
Online Editor: Gui Felix
Colour Grading: Kyle Strubbel

Audio: Pressure Cooker
Final Mix & Music Composition: Pressure Cooker

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.