KFC ‘Keep Love Simple’

KFC ‘Keep Love Simple’ – (Direction Craft)

KFC ‘Keep Love Simple’ – (Editing Craft) 

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Kyle Lewis

AWARDED
10 March 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION 
“It’s refreshing to see such a bold script in advertising executed with this level of craft and care. The performance direction, razor-sharp comedy, and stunning visuals give the piece a cinematic scope, with every department firing at full throttle: huge credit to the art direction, styling team, and especially Grant.”

– Kyle Lewis, Director at Egg Films

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Catherine Wanliss 

AWARDED
10 March 2026

JUDGES COMMENT ON (CRAFT MENTION) EDITING
“Some deft editing by Shelby on this particular piece. There were quite a lot of set-ups (and probably many great performances from the lead), yet somehow he managed to stitch them all together into a seamless narrative that felt well-paced, effortless and enjoyable.”

– Catherine Wanliss, Creative Director at Accenture Song

View I DID THAT Craft Awards February 2026 showcase

A hopeless romantic goes wildly over the top to impress his Valentine, but when his “burning love” turns hilariously literal, the date night goes up in smoke. Just as all seems lost, KFC swoops in to save the evening. Introducing KFC’s Love-Month Menu – proving the only thing that should be on fire this Valentine’s is the flavour; just “Keep Love Simple.”

Client/Brand: KFC
CMO: Sam Redman
Marketing Director: Trivern Chetty
Marketing Manager: Emma Coville
Brand Manager: Zubenathi Jizana

Agency: Ogilvy JHB
Executive Creative Director: Mbeu (Snooze) Kambuwa
Creative Partner: Galaletsang Kgoathe Junior
Creative Director: Tshegofatso Phetlhe
Head of Brand Marketing: Mike Wood
Art Director: Noelle Augustus
Copywriter: Brandon De Souza
Group Account Director: Cayla Jade Beder
Account Director: Runyararo Pongweni
Senior Integrated Producer: Tshepiso Moerane

Production & Crew
Production House: They Films
Director: Grant De Sousa
Executive Producer: Darren Gordon
Producer: Ayanda Tshabalala
Line Producer: Jhadi Quinn
PM: Tsholofelo Mokomane
Creative Researcher: Annalize Botha
AD: Chris van Latum

DOP: Adam Vinokur
1st AC: Brendan Wassermann
Key Grip: Tyler Geldenhuys
Gaffer: Patrick Mashaba
Sound Recordist: Lebogang Nkoana
DIT/VT: Owen Bruce

Art Director: Gerhard van Zyl
Props Master: Norma Wildenboer
Set Build: Jacque van der Merwe
Stylist: Refiloe Dipudi
HMU: Basetsana Seripe

SFX: JP van der Merwe
SFX Assist: Precious Moyo

Starring: Godfrey Malinda & Oba Kgwedi

Post Production House: Tessa Ford Post
Producer: Tarryn Reddy
Offline Editor: Shelby Ncube
Colourist: Nic Apostoli
Online: Davrin Wong
3D: Sphere Animation – Ettiene Bosch
Sound Design: Garrick Jones – Audio Militia

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