IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
South African team Chocolate Tribe and Greg Gray partner to create Super Bowl ad for Pringles
We go behind the VFX scenes with Chocolate Tribe’s Rob van den Bragt and Tiaan Franken for a peek at how they tackled the astronomical task of creating a commercial for the most coveted advertising stage in the world, the Super Bowl.
Top awarded South African director Jeana Theron, a filmmaker you’d go to war with
In the last three years alone Director Jeana Theron from Darling Films has been awarded a Gold Cannes Lion and two Loeries Grands Prix. We know right, where are the headlines?! Jeana’s quiet demeanour has perhaps masked her razor-sharp edge and ability to make even the most gruesome storytelling beautiful. In our opinion, this proven versatile contemporary filmmaker has been flying way too low under the radar. So, you probably haven’t thought of Jeana like this, but you really should…
Director Adriaan Louw brings his visual aesthetic and doccie style approach to Robot
You might know him as the guy who shoots those unconventionally cool music videos or sexy sneaker spots, but with the announcement that Adriaan Louw has joined Robot, we caught up with a filmmaker evolving into a storyteller passionate about bringing his emotive documentary filmmaking mind and visual aesthetic to narrative-driven work.
Dove ‘It’s on Us’ took 2 years to produce and here’s how 7Films and MullenLowe pulled it off
Dove’s latest campaign pays other brands to diversify their ads. We spoke to 7Films about the Cirque du Soleil-like project management skills required to pull off a campaign that stretched over two years, four countries and one global pandemic.
Chocolate Tribe animate hangry alien named ZeZorc for Chicken Licken
We pick the brains of Chocolate Tribe’s Rob van Den Bragt and Tiaan Franken about the galactic quest of bringing ZeZorc, the friendly animated alien (and his ‘hangry’ alter-ego), to life in Chicken Licken’s recent ‘They Also Crave It’ commercial.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.