IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Matshepo Maja launches solo career with The Star Film Company
For over 3 three years Matshepo Maja has formed part of the directing duo PHI 2.0, alongside Jonathan Parkinson. The Star Film Company has announced that they will now be launching Matshepo as a solo director. The news comes as no surprise as Mats’ solo career is already in full swing and here’s why you’ll be seeing her name a whole lot more.
Introducing Olamuk, generational legacy
Olamuk is a full-service production company that represents a roster of vibrant directors and photographers. Although the team offer a diverse skillset, they maintain that they all coincidently do exactly the same thing, which is of course to… ‘Make dope sh*t’. Having launched over a year ago, we caught up with the 100% black owned one-stop-shop to find out more.
FirstPencil’s new director only gives two F’s
The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!
Newly launched, Triple Story Content says ‘Our product is production’
Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.
Figment Films signs Director Imran Hamdulay
Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.