IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
New immersive sound studio at Howard Audio, giant leap for sound in South Africa
In the past two years we’ve seen so much expanding from Howard Audio it’s been hard to keep up! Besides Adam Howard being ranked the top music Composer and Supervisor in 2020 at the Loeries, he’s also made some major moves for South Africa’s sound industry. First it was a Dolby Atmos 7.1.4 studio and now Adam has collaborated with heavy-hitter Robin Kohl of Jazzworx to build a new immersive sound recording studio unlike we have ever seen. So obviously we have questions, four to be exact.
Big love for Yoza Mnyanda’s Mini car commercial
Osu Creative Productions’ director Yoza Mnyanda is definitely in the driving seat for the latest car commercial for Mini Cooper. Bringing her vibrant style, aesthetic and Gen Z perspective, Yoza has directed an unpretentiously cool spot about sustainability. Considering she is only in her second year as a commercial director, we have to say, if this is the quality of work coming from newbie filmmakers in our industry, we’re in good hands.
Star Films’ Tristan Holmes directs nightmarish first of its kind AI-Generated music video for Disturbed
Never afraid of finding new ways of telling big cinematic stories charged with emotions, Star Films’ Tristan Holmes has done it again. His latest work is a music video titled ‘Bad Man’ for the heavy metal band Disturbed which was entirely made using AI-generated imagery created and stitched together by Tristan. The result is a grisly and unnerving work of art.
Director Jeana Theron strikes (Gold) again, NEW WORK for FNB
Perhaps the most awarded South African commercials director this year, it’s becoming clear that whatever Darling director Jeana Theron touches turns (and probably converts) to Gold. In collaboration with agency Grid, Jeana's latest offering for FNB is a beautifully crafted BIG juicy bank ad that sees a rousing foot tapping, head bopping, tongue-twisting refresh for the brand. 51 scenes, 18 location moves, 50 main cast members, 1 Jeana Theron, no problem
Inside the life of an Art Director with Daniella Dagnin
We got to meet up with Art Director, Daniella Dagnin to get some insights into what the life of an Art Director looks like. Just to clarify, this isn’t the Art Director that teams up with a Writer in the agency, we’re talking about the pros that are there to elevate and serve the director’s visual vision. They are the visual voila to storytelling, that if done right, can take your commercial from a Wessel Anderson to a Wes Anderson. Here’s what Dani had to say.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.