IDIDTHAT JUDGE
KYLE LEWIS

Kyle Lewis is a director known for bringing bold energy and a distinctive edge to every project he touches. Moving effortlessly between high-end brand commercials and raw, visually striking music videos, his work is driven by an instinctive understanding of youth culture and contemporary storytelling. Kyle’s ability to challenge convention and elevate visual narratives has made him a sought-after creative voice both locally and internationally.

His work has earned multiple accolades, including Gold and Silver at the Loerie Awards, as well as a South African Music Awards win for Best Music Video. His music video projects have also been recognised by the MTV Base and the South African Hip Hop Awards, while Boiler Room named one of his works Best Music Video of 2019.

Kyle has directed an impressive roster of global and local talent, including Didier Drogba, Mollie King, Jackson Wang, Sian Evans, Cassper Nyovest, Riky Rick, Nasty C, Rogue and Toya Delazy.

Represented internationally by Tony Pietersen in Germany, Moon Films in Poland, and Egg Films for all other territories, Kyle continues to build a reputation for work that pushes visual boundaries and refuses to play by the rules.

I DID THAT CRAFT AWARDS
Judge’s Pick – Kyle Lewis

JUDGES COMMENT ON DIRECTION 
“It’s refreshing to see such a bold script in advertising executed with this level of craft and care. The performance direction, razor-sharp comedy, and stunning visuals give the piece a cinematic scope, with every department firing at full throttle: huge credit to the art direction, styling team, and especially Grant.”

AWARDED
10 March 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Kyle Lewis

JUDGES COMMENT ON DIRECTION
“When it comes to Zee Ntuli, you can always expect something bold, innovative, and crafted with real care. His use of blocking, choreography, and camera movement is top tier, pushing the medium forward and setting the blueprint for what’s possible locally. Huge shout out to Amahle Zama for the stellar styling work on this! So clean!!!!!!.”

AWARDED
10 March 2026

I DID THAT CRAFT AWARDS
Judge’s Pick – Kyle Lewis

JUDGES COMMENT ON CINEMATOGRAPHY CRAFT
“A breathtaking visual spectacle and a true masterclass in cinematography, camera movement, and lighting. The scale and precision are exhilarating: huge credit to Lourens Van Rensburg, Hayden Brown, and Jon Samuelson for crafting such an innovative thrill ride.”

AWARDED
10 March 2026