KFC 'Festive' (Director's Cut)

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

AWARDED
10 March 2026

JUDGES COMMENT ON (BEST IN CRAFT) DIRECTION
“So pleased to have an opportunity to say this: craft matters. The detail we put into the work we make for our clients’ brands is extremely important. Craft isn’t us indulging in making beautiful ‘art’, or an inability to understand leaner budgets and tighter deadlines. Quite the contrary. It’s us using our talent and expertise to help brands connect powerfully with their target markets and ultimately sell stuff. In a world where every second person is a content creator, craft is what sets our professional offering apart, what makes our fees worthwhile.

On that note, I loved Zee’s treatment for KFC ‘Festive’ – the two different grades; one giving off a cool urban frisson, the other hot family-December vibes. This, coupled with the immersive sound treatment and the beautiful overlapping collage of the two worlds, made me feel like I was getting to experience somebody else’s emotions and memories. I also loved the way the performances were handled. There are lots of subtle details that could’ve been left out, but are actually what make the piece for me: ‘Are those tattoos?’ (loved that), the protagonist holding that look into camera at the end, and the woman on the right pulling those faces we all pull whilst waiting for a photo to be taken. Very nice.”

– Catherine Wanliss, Creative Director at Accenture Song

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Kyle Lewis

AWARDED
10 March 2026

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“When it comes to Zee Ntuli, you can always expect something bold, innovative, and crafted with real care. His use of blocking, choreography, and camera movement is top tier, pushing the medium forward and setting the blueprint for what’s possible locally. Huge shout out to Amahle Zama for the stellar styling work on this! So clean!!!!!!”

– Kyle Lewis, Director at Egg Films

View I DID THAT Craft Awards February 2026 showcase

CREDITS

Client/Brand: KFC
Chief Marketing Officer: Grant Macpherson
Marketing Director: EWI and Marketing Excellence: Mukundi Munzhelele
Senior Brand Manager: Gologang Setlhodi
Senior Brand Manager: Vongai Mumbula

Agency: Ogilvy 
Executive Creative Director: Snooze Kambuwa
Creative Group Head (Art Director): Rob Hart
Creative Group Head (Copywriter): Suzanne Du Toit
Head of Client Service: Joy Turnbull
Account Director: Mpho Tlhabanelo
Senior Integrated Producer: Tshepiso Moerane

Film Production Company: Darling Films 
Director: Zee Ntuli
Executive Producer: Melina McDonald & Lorraine Smit
Producer: Nicci Cox
Production Manager: Kelly Ryan
Production Co-ordinator: Luvuyo Mpofu
Director’s Assistant: Sbu Nkosi
1st AD: Chris Van Latum
Cinematographer: Jack Exton
Motion Control: Peter Constantatos / Reflex TV
Gaffer: Andre Beumer
Grip: Tyler Geldenhys
Production Designer: Chantel Carter
Wardrobe Designer: Amy Zama

Post Production
Editing Company: Post Modern
Offline Editor: Will Kalmer
Grader / Colourist: Terry Simpson
Online / VFX Artist: Jean Du Plessis / Chocolate Tribe
Post Producer: Leanne Schalekamp – Post Modern
Post Producer: Tracy Lee Portnoi – Chocolate Tribe / Garth Barnes

Recording Studio: (Not an IDIDTHAT member)
Composer / Engineer: Chris Snyman
Original Track: Mam Yinne Wa – Alogte Oho
Music Supervisor: Marc Algranti, Algranti Music

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.