Ogilvy Editorial Archives

The Creative Process: How top ad minds come up with ideas.

Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.

Amisha Zanetti2025-09-16T14:56:18+02:00September 16th, 2025|Categories: Editorial, Ogilvy Editorial|Tags: Alex Goldberg, Ogilvy South Africa|

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.

Amisha Zanetti2024-10-24T15:20:36+02:00October 24th, 2024|Categories: Editorial, Ogilvy Editorial|Tags: Bridget Harpur, Grant Macpherson, Kabelo Moshapalo, Ogilvy South Africa, Pete Case|