D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’
Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.
Post Production, here’s another way.
Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.
Eyeforce Launches International Photographer Roster
We find out that Eyeforce, a production company well known for the award-winning short film ‘Street Surfers’, is adding more horsepower to their stable by expanding their existing rosters of international directors, cameramen, editors and producers, to now ALSO INCLUDE PHOTOGRAPHERS. Drumroll please, here they are…
South Africa wins 7 Pencils at the One Show 2021 (View the work)
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤
ARCADE PRESENTS ‘MUTANT’
Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
