VW Touareg 'VWSA IQ Lights'

IDIDTHAT Craft Awards August 2025 – View Showcase

CRAFT MENTION (DIRECTION)
VW Touareg ‘VWSA IQ Lights’
Robot | Jason Fialkov

Awarded by Thandeka Gilbert

Judge’s comment: ‘A single-minded piece that showcases a masterful command of light and lighting. By casting “light” as the lead protagonist, the film makes a move that is both simple and ingenious. It becomes the visual thread that stitches together moments of life, creating a visual language that runs seamlessly throughout the ad.

This car ad strikes a sharp tension between grand, momentous scenes and the slick edge of a cool ride lit with style. It’s playful and captivating, rewarding the viewer with a clever twist at the end – a memorable introduction to both a new model and its standout feature.’ – Thandeka Gilbert, Creative Director at McCann Joburg

ABOUT THE WORK
Introducing our latest piece of work from Director Jason Fialkov and the team at Ogilvy for VW Touareg.

CREDITS
Client/Brand: Volkswagen SA

Agency: Ogilvy South Africa
Creative Partner: Alex Goldberg
Creative Director: Sibs Zihle
Creative Group Head: Nomfundo Myeni
Managing Partner: Julian Hendrickse
Group Accounts Director: Mandisa Looana
Account Manager: Katlego Malaka
Head of Integrated Production: Cathy Day

Film Production & Crew:
Film Production: Robot
Director: Jason Fialkov
Executive Producer: Liam Johnson
Producer: Olivia McGrail
Production Manager: Chloé Eaton
Production Coordinator: Sinazo Kopolo
Production Assistant: Keagan Bailey
1st Assistant Director: Cameron Hadlow
Child Minder: Siphokazi Xinela
DOP: Devin Toselli
Focus Puller: Nick Turvey
Loader: Oyise Siphungela
DIT: Motsiba Sesiu
VTO: Joel Mbenga
Key Grip: Riaan Hanekom
Best Boy Grip: Jacques Germishuiz
Grip Assistant: Alex Kauffenstein
Grip Assistant: Mohamed Zaid Lagadien
Grip Assistant: Vikelani Ncube
Gaffer: Martin Fick
Best Boy Gaffer: Bevan Simpson
Spark: Ndira Mabutya / Thozamile Ganjana
Art / Wardrobe Director: Kaley Meyer
Set Dresser & Wardrobe: Rahma Robertson
Props Master & Standby: William Ferreira
Art Assistant: Amaar Mohamed
Art Assistant: Sivukile Tom
Art Driver: Hero Simamkele
SFX Coordinator: Mike Hardy
SFX Technician: Casey Hall
Auto Detailer: Ryan Parker
Precision Driver: Roland Melville
Auto Detailer / Precision Driver: Andile Majova
Key Hair & Make Up: Zenique Gordon
Unit Manager: Luke Van Aart
Unit Assistant: Kwashe Mukari
Unit PA: Manuel Michael
Unit PA: Seydou Kanter
Unit PA: Collence Sithole
Medic: Shadley Abrahams
ECO: Denino Plaaitjies
Client / Agency Chaperone: Anwaar Daniels
Crew Shuttle: Marawaan Ganief
Catering Team Leader & Driver: Thabo Mabelane
Catering Assistant: Oscar
Catering Assistant: Talent Kureva
Craft Driver: Willard Ncube
Craft Assistant: Martin Commanche
Kind Casting: Terence Yawa