The objective of our Beyerskloof campaign was to effectively engage both a younger audience and a more diverse demographic, while ensuring we remain true to the brand’s established identity.

Our approach sought to develop a strategy that would resonate with both groups, all while upholding the integrity of the Beyerskloof brand.

To achieve this objective, we developed a campaign centred around the message “Share in the creation of Beyerskloof.” This concept accentuated the idea that wine acquires its true significance when it is shared with loved ones. The message further extends to embrace themes of friendship, joy, and togetherness, emphasising that opening a bottle of Beyerskloof inspires and enriches these special moments.

Brand/Client: Beyerskloof

Marketing Agency: Lumico

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.