Sanlam 'EssentialMed'

IDIDTHAT Craft Awards August 2025 – View Showcase

ABOUT THE WORK
Just what the doctor ordered: Sanlam gets the Bongani Morgan treatment.

As if feeling unwell isn’t bad enough, not having access to good healthcare makes things far worse. Now, thanks to EssentialMED, Sanlam’s affordable medical insurance, more people than ever can get the quality healthcare they need. Think Creative, Sanlam’s agency, came up with a powerful idea to get the message across – and the right Director to help them do it: Spitfire’s Bongani Morgan.

It’s the perfect combination of Bongani’s skill in performance direction and the compelling use of a split screen technique – together with great editing and grading – that dramatically illustrates the difference between having medical insurance and not. As we track the parallel journeys of two people who each set out to get medical care in different ways, the results of the comparison become painfully clear.

Maybe you have an idea that needs expert care? Call Spitfire today and we’ll book you a consultation with Bongani as well. It’ll leave you feeling on top of the world.

CREDITS
Brand/Client: Sanlam
Marketing Executive: Mandisa Theko-Khitsane
Head Marketing: Nonhlanhla Hamese
Senior Marketing Manager: Mahlatse Mahlase
Senior Marketing Manager: Lwandile Nkuhlu
Product Launching, Positioning and Campaigns Specialist: Tshepo Modiko

Agency: (Not an IDIDTHAT member)

Film Production & Crew:
Production Company: Spitfire Films
Director: Bongani Morgan
Executive Producer: Liesl Lategan
Producer: Relebohile Thianye
Coordinator: Joshua Rissik
Cast Coordinator: Hloni Ntsooa
1st AD: Thobelani Faku
PA: Neo Dlukulu
PA: Matty Wylie
DOP: Gaopie Kabe
Focus Puller: Antionette Lebakeng
Camera Assist: Katlego Macheru
Key Grip: Siza Khawula
BB Grip: Mnqobi Mthethwa
Gaffer: Caswell Lesitsi
BB Spark: Thato Ndlovu
Spark: Mpho Lesetsi
Spark: Badumile Kunene
DIT/VT: Chirs Tilley
VT: Assistant Shadrack Mangena
Sound: Tshepo Mabotja
Art Director Andiswa Bakewni
Props Master: Muntu Radebe
Art Standby Andile Dube
Art Assistant Akwande Vaya
H&MU: Tshego Ramorwesi
MU Assistant: Sthabile Khumalo
Wardrobe Stylist: Aldridge Elasto
Wardrobe Assistant: Vusi Ngcobo
Unit Manager: Siphiwe Bhanda
Unit Assist: Musa Matyhona
Medic: Neo Maponya