VW Touareg 'VWSA IQ Lights'

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

AWARDED
10 September 2025

JUDGES COMMENT ON (CRAFT MENTION) DIRECTION
“A single-minded piece that showcases a masterful command of light and lighting. By casting “light” as the lead protagonist, the film makes a move that is both simple and ingenious. It becomes the visual thread that stitches together moments of life, creating a visual language that runs seamlessly throughout the ad.

This car ad strikes a sharp tension between grand, momentous scenes and the slick edge of a cool ride lit with style. It’s playful and captivating, rewarding the viewer with a clever twist at the end – a memorable introduction to both a new model and its standout feature.”

– Thandeka Gilbert, Creative Director at McCann Joburg

View IDIDTHAT Craft Awards August 2025 showcase

ABOUT THE WORK

Introducing our latest piece of work from Director Jason Fialkov and the team at Ogilvy for VW Touareg.

CREDITS

Client/Brand: Volkswagen SA

Agency: Ogilvy South Africa
Creative Partner: Alex Goldberg
Creative Director: Sibs Zihle
Creative Group Head: Nomfundo Myeni
Managing Partner: Julian Hendrickse
Group Accounts Director: Mandisa Looana
Account Manager: Katlego Malaka
Head of Integrated Production: Cathy Day

Film Production & Crew:
Film Production: Robot
Director: Jason Fialkov
Executive Producer: Liam Johnson
Producer: Olivia McGrail
Production Manager: Chloé Eaton
Production Coordinator: Sinazo Kopolo
Production Assistant: Keagan Bailey
1st Assistant Director: Cameron Hadlow
Child Minder: Siphokazi Xinela
DOP: Devin Toselli
Focus Puller: Nick Turvey
Loader: Oyise Siphungela
DIT: Motsiba Sesiu
VTO: Joel Mbenga
Key Grip: Riaan Hanekom
Best Boy Grip: Jacques Germishuiz
Grip Assistant: Alex Kauffenstein
Grip Assistant: Mohamed Zaid Lagadien
Grip Assistant: Vikelani Ncube
Gaffer: Martin Fick
Best Boy Gaffer: Bevan Simpson
Spark: Ndira Mabutya / Thozamile Ganjana
Art / Wardrobe Director: Kaley Meyer
Set Dresser & Wardrobe: Rahma Robertson
Props Master & Standby: William Ferreira
Art Assistant: Amaar Mohamed
Art Assistant: Sivukile Tom
Art Driver: Hero Simamkele
SFX Coordinator: Mike Hardy
SFX Technician: Casey Hall
Auto Detailer: Ryan Parker
Precision Driver: Roland Melville
Auto Detailer / Precision Driver: Andile Majova
Key Hair & Make Up: Zenique Gordon
Unit Manager: Luke Van Aart
Unit Assistant: Kwashe Mukari
Unit PA: Manuel Michael
Unit PA: Seydou Kanter
Unit PA: Collence Sithole
Medic: Shadley Abrahams
ECO: Denino Plaaitjies
Client / Agency Chaperone: Anwaar Daniels
Crew Shuttle: Marawaan Ganief
Catering Team Leader & Driver: Thabo Mabelane
Catering Assistant: Oscar
Catering Assistant: Talent Kureva
Craft Driver: Willard Ncube
Craft Assistant: Martin Commanche
Kind Casting: Terence Yawa