The South African agricultural community has been facing a series of tough seasons in recent years, and we wanted to drive the commitment from Absa AgriBusiness to support them during these hard times. We used Nampo Harvest Day 2024 as our launch pad, sharing a series of client testimonials that could attest to the importance and success of long-term partnerships with Absa bank.

Nampo Harvest Day 2024 is the biggest agricultural expo in South Africa and is held annually in Bothaville, South Africa. Nampo creates the opportunity for farmers to connect, explore the latest innovations in agriculture, and take a well-deserved break from their daily grind.

Our goal was to make one thing clear: when your farming operation is backed by Absa, you can grow with confidence, through every season.

Absa recently shifted their brand positioning to focus on the stories of customers and clients. In line with this, we connected with real Absa clients and could show how their stories mattered, and how Absa could support them through hardship, and onwards to a thriving future.

Through the stories of three different farmers, we could shape deeper connections, showing what true support looks like.

Brand/Client: Absa

Marketing Agency: Lumico

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