View I DID THAT Craft Awards December 2025 showcase

Dan Mace asked Checkers for the keys and one night alone in their store. The idea stemmed from a culmination of everything he learned from his time in the traditional advertising and YouTube space. With an open ended brief, the goal was to showcase everything a Checkers Hyper has in its stores, proving the statement that they are the one stop shop for everything Christmas.

What ensued was a journey of curiosity and exploration, utilising everyday products to create a narrative of purpose, to make music and to answer everyones question of “what would I do if I had a whole store to myself?” Over two nights of shooting the team was tasked to showcase 50+ products. For the audience to feel the magnitude of what the Hyper store has, it was imperative that every product was to be used with a purpose which helped drive the narrative of the story forward.

Using twenty different appliances to gather over two thousand unique sounds they made, to recreate Carol of the Bells. Constantly reverting to inductive shots to build intrigue at the beginning of each scene to eventually reveal the major feat Dan achieves like building a swimming pool with a scissor lift diving board, putting together the ultimate campsite in the outdoor section, a full entertainment gaming set up and a highly intricate hot wheels track with an audience of Checkers’ top selling toys.

Utilising multiple action cameras in an extreme motor sports style of shooting we hyperbolise the scale of the store and what it has to offer, also bringing perceivable toy cars to life with sound and POV hood shots inviting the audience to this micro world. Through comedic timing, tension and perspective we aimed to entertain the audience with this ad, hopefully by the end of it with them realising that a Checkers Hyper isn’t just a one stop shop but it is an experience.

Brand/Client: Checkers
Head of Marketing: Digital Commerce: Andrew Louw
Head of Marketing for Checkers: Letia Theron
Deputy Head of Marketing Checkers Sixty60: Gia Pope
Senior Brand Manager: Nicola Ball
Social Media Manager: Tania Van Wyk

Agency: 99c
Checkers Client Service Director: ⁠Marek Fine
⁠Media Broadcast Producer: Melissa Curtis
Group Creative Director: Krige Van Rensburg
Creative Director: Carina Coetzee

Film Production & Crew
Film Production Company: JOE*
Director: Dan Mace
AD: Ridaa Adams
Set PA: Jon Van Oudtshoorn

Line Producer: Jarrod Allies
Production Manager: Jessica Eatwell
Production Assistant: Reuben Mateke

DOP: Maurice Koekemoer
1st AC: Bailey Pickford
2nd AC: Keegan Hall
BTS: Joel Pope
FPV Drone Pilot: Dimitri Vaindirlis
DIT: Nkanyiso (NK) Ncube

Gaffer: Desmond Gqitekaya
Best Boy Spark: Zwelithini Cukana
Spark: Desmond Suweni
Spark: Julius Ndakwa
Spark: Thobela James

Key Grip: Mike Ibrahim Gomani
Best Boy Grip: Bathandwa Mayiji
Assistant Grip: Antonio Steeneberg
Sound: Jason Winde

Lead Editor: Keegan Hall
Assistant Editor: Matthew Human
Sound Mix: Jason Winde
Grade: Fran Verveckken
Live Editor: Timothy Barlin

Art Director: Courtney Taljaard
1st Art Assistant: Elyle Borcherds
2nd Art Assistant: Robyn Agulhas
Swing: Joshua
Swing: Elie Ngilase
Swing: Christo Taljaard

Wardrobe: Luke Doman
Hair & Make-up: Denita Goosen

Unit & Location Manager: Robbie McMurtrie
1st Unit & Location Assistant: Nko Sodladla
On Set Unit Assistant: Thanduxolo Komsana

Medic/ Safety Officer: Gerald Delport
Craft/Catering: Bite Me Catering

Cast
Lead Talent: Dan Mace
Sixty60 Van Delivery Driver: Nathan Skinner

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.