Takealot 'Clika Feela'

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Takealot ‘Clika Feela Campaign – Case Study’

WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
Takealot is SA’s No.1 shopping app with the widest range of goods. They wanted to build popularity in the Vaal, increase sales, and get Vaal Nation to download the app, so We painted the Vaal blue with lit murals and billboards. Not the typical boring kind; the kind that matched the Vaal’s energy: unique, bold, and entertaining.

Why it matters: We spoke to the people in Vaal in a way that would resonate with them instantly – their language and because of that we got 35% increase in sales and in app customers.
– 1 Million + Views on all social media platforms
– R1 684 071 Earned media from user-generated content and 67K Engagements on social media

CREDITS
Client/Brand: Takealot

Agency: Joe Public
Co-Managing Director: Khuthala Gala Holten and Mpume Ngobese
Chief Creative Officers: Pepe Marais and Xolisa Dyeshana
Executive Creative Director: Adam Weber
Creative Director Copy Writing: Tsepo Khamari
Creative Director Art Director: Yolandi De Beer
Copywriter: Bakang Boikhusto, Divine Ikechukwu
Strategist: Aneeb Hendricks
Business Unit Director: Kelly Bardon
DTP Head: Fuad Rangraze
Group Chief Strategic Officer: Laurent Marty
Proof-reader: Aleksandra Todd and Joanne Monaisa
Senior Brand Manager: Tabitha van der Merwe
Senior DTP Operator: Shawn Holten
Senior Stills Producer: Tammy Chetty
Strategic Director: Ben Shapiro
Traffic Manager: Phindi Mokoena
Chief Marketing Officer: Karla Levick
Producer: Manuel Cardoso Lopes
Brand Manager: Kendra Hunn