KFC ‘The Taste That Hits Home’

For most Africans, city life and home life are two different worlds. To cross between them, you switch codes.
And some parts of you don’t make the journey home.
One thing never changes, the great taste of KFC. City or back home, KFC is always finger lickin’ good.

Introducing: The Taste That Hits Home

An idea the links our taste to the you, you are in the city and at home
We launched with a film that leans into the ‘dual-life’ tension. Then added some festive African flavor to our finger licken’ good story. Once we had found our idea, the craft played an important role in making it feel, look and sound authentic, in a way that still stood out, in the crowded festive advertising pan-African landscape.

Client/Brand: KFC
Chief Marketing Officer: Grant Macpherson
Marketing Director: Mukundi Munzhelele
Senior Brand Manager: Gololang Setlhodi
Senior Brand Manager: Vongai Mumbula

Agency: Ogilvy
Chief Creative Officer: Kabelo Moshapalo, Pete Case
Executive Creative Director: Snooze Kambuwa
Creative Partner: Galaletsang Kgoathe
Art Director: Mbali Tshabalala, Rob Hart
Copy Writer: Tee Mbali, Suzanne DuToit
Senior Integrated Producer: Tshepiso Moerane
Account Director: Mpho Tlhabanelo
Managing Partner: Joy Turnbull

Production & Crew
Film Production Company: Darling Films
Director: Zee Ntuli
Executive Producer: Melina Mcdonald, Lorraine Smit
Producer: Nicci Cox
Production Manager: Kelly Ryan
Production Co-Ordinator: Luvuyo Mpofu
Directors Asst: Sbu Nkosi
1st Assistant Director: Chris van Latum
Cinematographer: Jack Exton
Motion Control: Peter Constantatos (Reflex Motion Control)
Production Designer: Chantel Carter
Wardrobe Designer: Amy Zama
Wardrobe Assistant: Nadia Omar
Make Up Stylist: Orli Meiri
Make Up Assistant: Monray Louw
SFX Make Up Stylist: Kayli Kotzee
Hair Stylist: Nikiwe Dlova

Post Production
Editing Company: Post Modern
Offline Editor: Will Kalmer
Grader / Colourist: Terry Simpson
Online / VFX Artist: Jean du Plessis / Chocolate Tribe
Post Producer: Leanne Schalekamp – Post Modern / Tracy Lee Portnoi – Chocolate Tribe
Motion Studio: Tigerfight
Composer / Engineer: Chris Snyman
Original Track: Mam Yinne Wa – Alogote Oho

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