Auto Trader ‘Go Big'

AutoTrader ‘Go Big’

IDIDTHAT Craft Awards February 2025 – View Showcase

ABOUT THE WORK
#DoItBig with AutoTrader in 2025! Take your car buying and selling experience to the next level this year! #DoItBig and search for your dream car on SA’s number one trusted motoring marketplace.

AutoTrader does it big with Spitfire and Katlego.
Do it big? Spitfire Director Katlego Baaitse doesn’t do it any other way. Big stories, larger than life characters, extra loud art direction and sets, massive entertainment. And always with big results.

So it stands to reason that when AutoTrader and their agency Retroviral wanted to go big with their new campaign of commercials, they wanted Katlego to do it big for them. With energy so BIG, personalities like your rich Auntie, the Big Dawg and his Big Big Dog, the dope Dad and your “It Girl” take fun to the next level – each bigger than the one before, and each with the same laser focus: buying or selling their car for the best deal fast, through AutoTrader. It’s styling, sets, performance and humour … for days!
So now’s the time to treat yourself.

CREDITS
Client: AutoTrader
CEO: George Mienie
Marketing Manager: Rob Diering
Marketing Director: Angelique Lynch
Digital Designer: Dion Mabuza
Digital Content Creator: Kiara Abdie
Motoring Content Producer: Ryno Fourie
Motoring Content Creator: Chad Luchhoff
Motoring Content Creator: Lawrence Minnie
Motoring Content Creator: Tayedza Mbiri

Agency: Retroviral
CEO: Mike Sharman
Creative Director: Koketso Masisi
Associate Creative Director: Kgothatso Maditse
Account Manager: Ashleigh Wilson
Marketing Director: Pippa Misplon

Production & Crew:
Film Production Company: Spitfire Films
Director: Katlego Baaitse
Executive Producer: Liesl Lategan
Producer: Bale M
Post Supervisor: Ed van Blerk
Production Manager: Relebohile Thianye
Cast Coordinator: Hloni Ntsooa
Production Assistant: Tristan Robson
Production Assistant: Neo Dlukulu
1st AD: Cameryn Clarke
DOP: Jono Kyriakou
Focus Puller: Bheki Nsthangase
Loader: Zinathi Maqwazima
DIT/VT: Chris Tilley
VT Assistant: Shadrack Mangena
Photographer: Tony Christie
Key Gaffer: Dallas Ncala
BB Lights: Mpumelelo Manana
Spark: Sabelo Nkosi
Assie Lights: Shane Nkwane
Key Grip: Gerrit van Zyl
BB Grips: Mnqobi Mthetwa
Art Director: Wayne Smith
Props Master: Jasmine Snaith
Art Dept. Driver: Tiaan Enslin
Driver Assistant: Trevor Enslin
Wardrobe Stylist: Melissa Maxted-Henderson
Wardrobe Assistant: Lesedi Mpotsang
Hair & Make-up: Tammi Mbambo
H&M Assistant: Monray Louw
Animal Wrangler: Julie Bezuidenhout
AACL Inspector: Rulof Jackson
Medic: Neo Maponya
Unit Manager: Steve Watchorn
Unit Assistant: Tshepo Stuurman
Security: Thuso Security