As always IDIDTHAT will be your best source for all the South African news live from Cannes 2024. Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.

LITTLEBIG’s Founder Roland Sweet, says ‘Nothing makes us prouder than seeing the South African flag on the Cannes stage. We couldn’t be more excited to join IDIDTHAT in supporting our incredible creative industry on this global level. Keep pushing boundaries and telling your stories. Here’s to making South Africa proud! Good luck to all the South Africans judging in Cannes this year and those who have submitted work. See you there!’

Founded by Roland Sweet in 2003, LITTLEBIG is a team-focused, quality-obsessed, production company, offering highly-skilled services in Creative Content, Events and Activations, and Live and Broadcast. The team is no stranger to winning international awards, including a Gold at Cannes for the massive campaign they pulled off for SAB’s Bread of a Nation brief by Ogilvy South Africa. But it’s not only because of their metal-winning work that you should collaborate with LITTLEBIG,  they also have a full-service offering which includes an impressive two-studio space in Woodstock Cape Town, called Suite Spot Studios (we see what you did there Roland Sweet 😉)

The Cannes Lions International Festival of Creativity returns to The Palais in Cannes from Monday 17 June to Friday 21 June 2024. Here’s what you can expect from some IDIDTHAT’S coverage of the festival.

IDIDTHAT Cannes Predictions

Our coverage begins with our highly anticipated annual IDIDTHAT Cannes Predictions. We’ve brought on a team of South Africa’s creative heavyweights to spotlight and comment on the South African work they believe will turn some heads at Cannes this year. We’ll be showcasing all their selections, along with the talent behind the work. Stay tuned for the results, coming soon. In the meantime, meet the judges you’ll want to impress.

 🇿🇦 Fran Luckin – Chief Creative Officer of VML South Africa
 🇿🇦 Neo Mashigo – Chief Creative Officer of M&C Saatchi Group South Africa
 🇿🇦 Roland Sweet – Founder and CEO of LITTLEBIG Group
 🇿🇦 Steph Van Niekerk – Executive Creative Director at TBWA Hunt Lascaris
 🇿🇦 Xolisa Dyeshana – Chief Creative Officer at Joe Public United

L to R: Neo Mashigo, Fran Luckin, Xolisa Dyeshana, Steph Van Niekerk & Roland Sweet

Follow IDIDTHAT’s live winner and shortlist announcements

IDIDTHAT will be announcing the South African shortlists and winners live from Cannes. Follow our live updates page during Cannes week, from June 17 to 21, to stay informed in real-time. 

IDIDTHAT on the ground in Cannes

We’ll be on the ground in Cannes, capturing a few behind-the-scenes moments, often with a glass of Rosé in hand. Follow IDIDTHAT on Insta and Facebook throughout Cannes week for some updates and insights. 

South Africa in Cannes annual photo

Calling all Saffas and ex Saffas, if you’re going to be heading to Cannes this year for the festival, please make sure you send us your number (pop it through to studio@ididthat.co yes, the email ends in a ‘co’ only 😊) so we can add you to the South Africans in Cannes WhatsApp Group to keep up to date with where everyone is hanging out, where to meet for our annual South Africans in Cannes photo and to liaise where you are taking us for lunch.