CRAFT MENTION (DIRECTION)
Sanlam ‘Boss’
Gentlemen Films | Greg Rom

I DID THAT CRAFT
Judge’s Pick

IDIDTHAT JUDGE
Slim

AWARDED
6 November 2025

JUDGES COMMENT
“The casting and performances, together with the offbeat ‘little touches’ made this piece stand out: the stage setting, the oversized cup, the bosses’ snarky snort, the spokesman’s filing cabinet residence – all directorial choices that pull together with well-timed performance beats. Creating such a definitive tone for the brand immediately separates them from the rest of the expected financial services messaging out there.”

View I DID THAT Craft Awards October 2025 showcase

You know that guy in the office who doesn’t flinch when management says there won’t be salary increases this year? He’s got the F Factor. Or that friend of your friend who can’t stifle her smile when interest rate hikes are announced? She’s got it too. You’ve seen it. You’ve felt it. You didn’t know what to call it. Yup, The F Factor is that special something that a person exudes when they have an expert-guided plan to save, grow and protect their money – and P.S. anyone can get it.

Client/Brand: Sanlam
Senior Marketing Manager: Zelda Knoetze
Marketing Manager: Lynn Curtis
Head of Group Brand: Tshepo Mogotsi
Corporate Brand Manager: Adele de Jager

Agency: Accenture Song
Executive Creative Director: Cameron Watson
Creative Director: Catherine Wanliss
Senior Copywriter: Irene Steyger
Senior Art Director: Suzanne Jenner
Business Unit Director: Lelani Van Den Berg
Group Account Director: Yonela Bungane
Project Lead: Odwa Lalela
Senior Producer: Ronwin Barnes

Film Production & Crew:
Film Production Company: Gentlemen Films
Director: Greg Rom
Producer: Sanra Broekman
Line Producer: Tarryn Greybe-Dunn
Director of Photography: Jason Prins
Production Coordinator: Stephen Moser
Cast Coordinator: Francois Viljoen
1st Ass. Director: Wendy Alport
2nd Ass. Director: Dylan Petiteaud
Focus Puller: Kent Satram
Loader: Fabio Correia
VTO: Thando Ntombela
DIT: Mike Mtsinje
Gaffer: Tobie De Haas
Best Boy Lights: Lennox Ndabula
Key Grip: WD du Plessis
Best Boy Grips: Vikelani Ncube
Rigging Grip: Alex Kauffenstein
Ronin-Tech: Itu Mdodana
Sound: Josh Yon
Art Director: Gerhard van Zyl
Props Master: Amie van der walt
Art Standby: Gertjie Besselsem
Art Assistant: Christine Collins
SFX: Felix Holm
Food Stylist: Tanya Heathcote
Food Stylist Assistant: Marcella Rijke
Wardrobe Stylist: Tessa Halvorsen
Wardrobe Assist: Sanelle Vosloo
Wardrobe Assist: Raine Halvorsen
Make Up & Hair: Carla Gersie
Make Up & Hair Assist: Chante Le Seur
Make Up & Hair Assist: Chelsey Abrahamse
Prosthetics: Natasha du Toit
Unit Manager: Simon Kannemeyer
Medic: Justin Pienaar
Catering: Lynne Matthysen Catering
Camera and Lighting: Panavision and Panalux

Post Production
Post Production House: Tessa Ford Post Production
Editor: Julian Redpath
Online Editor: Davrin Wong
Colourist: Nic Apostoli
Post Producer: Mandy Biart

Sound: (Not an IDIDTHAT member)

Talent:
Sipumziwe L ‘Pags’
Anja Taljaard
Aubrey Shelton
Emily Bruce
Mark Strydom
Anathi Godlo
Vihann van Rooyen
Zuki Kaliko
Sizwe Msutu
Zingi Mtuzula
Velile Ndongeni
Nolufefe Lujabe
Siphiwo Shabangu

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.