Triple Story Content
We are a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
Johannesburg
Managing Director/Executive Producer: Monareng Makwetla
Producer: Litha Mbutuma
Triple Story Content is a 100% black-owned integrated motion picture and stills production company. Taking ownership of the entire value chain and creative project from concept to completion, we channel our experience and diverse talents in collaborating with our clients and curating the creative process.
We are a producer-led company representing an array of local and international freelance directors and photographers with diverse social and ethnic backgrounds. We match creatives with each project, ensuring resonance, and offering diversity, when it comes to experiences, thought processes and methodology.
We coordinate and manage the production of Commercials, Branded Content, Photographic Stills and Long Form Films, from ideation to execution and delivery.
Our name, Triple Story Content, represents the three acts of every story with a beginning, middle and end. Each act has an interdependent role in the three-act structure and demonstrates our core belief in the power of teamwork.
• Creative Circle Award 2020
3rd Place, Print Communication – Salvation Army Winter Drive
• Pendoring Award 2020
Campaign Craft Gold Art Direction – Salvation Army Winter Drive
Campaign Craft Gold Photography – Salvation Army Winter Drive
• Art Director’s Club Award 2020
Merit Award Photography– Salvation Army Winter Drive
• D&AD Award 2021
Graphite Pencil Photography – Salvation Army Winter Drive
Graphite Pencil Outdoor – Salvation Army Winter Drive
43 Peter Place
Bryanston
Sandton
Johannesburg
010 012 6190
Executive Producer: Monareng Makwetla
monareng@triplestory.co.za
+27 83 302 5176
AWARDED BY IDIDTHAT
AWARDED: BEST IN CRAFT (DIRECTION)
Triple Story Content | Thina Zibi
Absa Rewards ‘Go Beyond’
CRAFT MENTION (EDITING CRAFT)
Triple Story Content | William Kalmer (Entered on behalf of William Kalmer by Triple Story Content)
IDIDTHAT Guest Judge: Hayden Brown, Director & Cinematographer at 7 Films
November 2025
Hayden’s comment: ‘In film the viewer needs to be able to relate either to the characters in the story or the subject matter in order for a point to be driven home. Emotions are powerful even more so when they are universally relatable and shared. Stitching four different stories together seamlessly is no small feat. The common thread is one’s phone and with this being the product that is marketed (Absa Rewards Travel App) there is 5 seconds of uninterrupted product placement that doesn’t feel forced. Each adventure unfolds with great use of universally shared human experiences, I.e. a smile, a sigh of relief, laughter, dancing, warm embrace, celebration…
These experiences are cleverly woven together with great editing finesse. Transitioning effortlessly. Well done Thina for crafting this evocative piece encouraging people to ‘go beyond’!.”
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Momentum ‘Journeys to Success’
CRAFT MENTION (CINEMATOGRAPHY)
Triple Story Content | Adam Bentel (Entered on behalf of Adam Bentel by Triple Story Content)
IDIDTHAT Guest Judge: Sbu Sitole, Chief Creative Officer at The Odd Number
June 2025
Sbu’s comment: ‘I think it’s a beautiful ad, great concept. The visuals were beautifully shot, and a VO well written.’
AWARDED: CRAFT MENTION (DIRECTION)
Triple Story Content | Thina Zibi
Fatti’s & Moni’s ‘Always Eat’alian’
IDIDTHAT Guest Judge: Thembalethu Msibi, ECD at BlackSwan
March 2023
Thembalethu’s Comment: ‘The brilliance of this execution is how Thina managed to invite those who may not be in the “inside joke” into the world. Perfect casting and comedic timing. I thoroughly enjoyed it. One of the few ads currently in market that I don’t mind seeing repeatedly.’
FEATURED WORK
FEATURED STORIES
Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work
The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!
Newly launched, Triple Story Content says ‘Our product is production’
Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.
FEATURED
Craft Award Results: January 2025
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
Lauren Chengan and Ken Kamara, the new faces at Triple Story Content
Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.
‘Work to Watch’ May 2023
Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!
IDIDTHAT Craft Awards March 2023
Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.