Robot

Film facilitation like a machine.

Cape Town & Johannesburg

Business Director: Callan Paul / Executive Producer: Liam Johnson
Creative Director: Craig Moore / Producer: Godfrey Matsika / Head of Production: Olivia Macgrail
Directors: Adriaan Louw / Ayanda Duma / Craig Moore / Gregg Bailey / Nelis Botha / William Armstrong / Alex Motlhabane

FEATURED WORK

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (DIRECTION)
Robot | Craig Moore
Vanco ‘Repeat’

IDIDTHAT Guest Judge: Marc Algranti, Music Supervisor at Algranti Music
August 2025

Marc’s comment: “From the very first frame, I was hooked. Craig establishes a raw, infectious energy that immediately draws the audience into the world of the film, creating a tone that is both authentic and compelling.
The direction of the performances is particularly impressive. They’re beautifully understated, allowing the emotion to emerge naturally rather than feeling forced. This restraint gives the film a genuine, gritty quality that makes the characters feel believable and relatable.
The energy is palpable throughout, and I never felt like I was simply watching events unfold – I felt completely present with the characters, experiencing the story alongside them.”

AWARDED: CRAFT MENTION (DIRECTION)
Robot | Jason Fialkov
VW Touareg ‘VWSA IQ Lights’

IDIDTHAT Guest Judge: Thandeka Gilbert, Creative Director at McCann Joburg
August 2025

IDIDTHAT EDITORIAL

FEATURED

The nuts and bolts of the new Robot directors – Paul Ramaema and Nelis Botha

July 24th, 2020|

We get up close and personal with the two new directors joining Robot. Paul and Nelis, both armed with a hip aesthetic and a passion for creating edgy contemporary work, might have a lot in common when it comes to style, but who is most likely to master the art of baking banana bread you ask? Yup, it’s everything you didn’t know you needed to know.

Robot Air launches full-service drone company

May 19th, 2020|

Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.