Robot

Film facilitation like a machine.

Cape Town & Johannesburg

Business Director: Callan Paul / Executive Producer: Liam Johnson
Creative Director: Craig Moore / Producer: Godfrey Matsika / Head of Production: Olivia Macgrail
Directors: Adriaan Louw / Ayanda Duma / Craig Moore / Gregg Bailey / Nelis Botha / William Armstrong / Alex Motlhabane

FEATURED WORK

Awarded by IDIDTHAT

AWARDED: BEST IN CRAFT (DIRECTION)
Robot | Craig Moore
Vanco ‘Repeat’

IDIDTHAT Guest Judge: Marc Algranti, Music Supervisor at Algranti Music
August 2025

Marc’s comment: “From the very first frame, I was hooked. Craig establishes a raw, infectious energy that immediately draws the audience into the world of the film, creating a tone that is both authentic and compelling.
The direction of the performances is particularly impressive. They’re beautifully understated, allowing the emotion to emerge naturally rather than feeling forced. This restraint gives the film a genuine, gritty quality that makes the characters feel believable and relatable.
The energy is palpable throughout, and I never felt like I was simply watching events unfold – I felt completely present with the characters, experiencing the story alongside them.”

AWARDED: CRAFT MENTION (DIRECTION)
Robot | Jason Fialkov
VW Touareg ‘VWSA IQ Lights’

IDIDTHAT Guest Judge: Thandeka Gilbert, Creative Director at McCann Joburg
August 2025

IDIDTHAT EDITORIAL

FEATURED

Director Adriaan Louw brings his visual aesthetic and doccie style approach to Robot

April 22nd, 2021|

You might know him as the guy who shoots those unconventionally cool music videos or sexy sneaker spots, but with the announcement that Adriaan Louw has joined Robot, we caught up with a filmmaker evolving into a storyteller passionate about bringing his emotive documentary filmmaking mind and visual aesthetic to narrative-driven work.

IDIDTHAT Craft Awards February 2021

March 8th, 2021|

This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.