
Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry
Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.
Spend even ten minutes with Robin and it’s obvious – he’s fuelled by curiosity, community, and the people he works alongside. He cares deeply about the stories that he tells. His filmmaking is textured, character-driven, and rooted in the worlds people actually live in. But equally as significant is that Robin’s energy is infectious, and his enthusiasm for filmmaking rubs off on everyone around him. He’s deeply intentional, passionate about people, and genuinely lit up by collaboration.
Robin didn’t come up through the usual commercial track; he’s worked across so many corners of the industry, and that’s his edge as a filmmaker, bringing a wealth of understanding of the entire filmmaking process. He’s the Fine Arts kid from Wits who spent his early years absorbed in Joburg’s undercurrents: the misfits, the nightlife, the queer spaces, the messy, after-hours parts of the city that most people overlook. That curiosity evolved into a career that zigzagged through art department, research, post-production, creative strategy, animation, international commercial work, documentary, and eventually a Master’s in Film exploring South Africa’s underground ‘new wave’ film movement.
As Triple Story EP Monareng Makwetla puts it, “I can plug Robin into any stage of a project whether it’s strategy, writing, directing or edit, and he elevates it. He just gets how all the pieces fit.”




Screengrabs from ‘Lil_ith – Love in Hate City’
‘Lil_ith’, Robin’s latest film, follows a Johannesburg cam model whose late-night encounter spirals into a tense psychological stand-off, set against the raw, often unseen world of the city’s adult entertainment underground. Flipping the script on power, myth, and the female gaze, ‘Lil_ith’ isn’t a GBV trauma-forward South African drama but rather a psychological power play that pushes into the shadows women learn to navigate. ‘Lil_ith’ has a deliberate rawness, tense and atmospheric, shaped very intentionally by Robin’s own preoccupations. Robin says, “The film as a way of exploring myth, power, and autonomy through a contemporary perspective, using the character of Lilith not as a villain, but as a symbol.”
Lil_ith – Love in Hate City (Trailer)
The film is not yet released, as it’s doing the festival circuit, but keep an eye out for the premiere. Monareng says, “Lil_ith is one of those films that sits with you. It’s bold in tone, emotionally charged, and full of the kind of detail Robin obsesses over.”
On the commercial front, Robin recently directed a seven-part branded mini-series for Momentum Savings, a project that could easily have been a straightforward financial explainer, but instead became ‘Ellegance Agency’: a satirical Sandton fever-dream led by Elle, a washed-up supermodel launching an influencer agency.
Momentum ‘Saving Supermodels‘ – Episode 4
Momentum ‘Saving Supermodels‘ – Episode 5
Momentum ‘Ellegance Agency’
Watch all the episodes here.
The series launched with more than 20,000 TikTok followers, and each episode pulled in upwards of 10,000 likes, with masses of viewers commenting things like, ‘I hate ads but I love this.’
Monareng says, “Working with creator Amanda Howitz, Robin helped shape fully realised characters, backstories, dynamics, and even ‘Sandton-as-a-character.’ It’s world-building inside branded content, the space where Robin naturally thrives.”
What you can expect from Robin going forward is exactly what he’s already shown: intention and a huge commitment to collaboration. He’s spent years building his language as a filmmaker, and Triple Story has been there for most of that journey – a partnership built on the same curiosity for and love of filmmaking. For anyone who hasn’t met him yet, Robin is the director who arrives fully in the room, cares about the work, and brings people together. And he’s ready for the next commercial brief.
Wanna (s)talk some more? Triple Story Content on IDIDTHAT or website.

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Executive Producer: Monareng Makwetla
monareng@triplestory.co.za
+ 27 83 302 5176
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Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder
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