Red Bull 'Bringing Formula 1 Back to South Africa'

Red Bull ‘Bringing Formula 1 Back to South Africa’

IDIDTHAT Craft Awards November 2024 – View Showcase

CRAFT MENTION (DIRECTION & EDITING CRAFT)
Red Bull ‘Bringing Formula 1 Back to South Africa’
Editor | Andrew Kirkby at Iconic Agency
Director | Sam Coleman at Patriot Films
*Entered by Iconic Agency on behalf of Sam Coleman

Awarded by Tessa Ford

Judge’s comment: ‘Red Bull deserves a special mention for its brilliant direction and sharp editing. It’s packed with nuanced comedic moments, elevated by a great sound design and a well-crafted edit. It brings an exciting and vibrant possibility to life for South Africa. Well done to Sam Coleman for putting such a big VFX board together with editor Andrew Kirkby – a fantastic team up!’ – Tessa Ford, Owner & Editor at Tessa Ford Post

ABOUT THE WORK
30 years since it hosted it’s last Formula One Grand Prix, we “broke in” to Kyalami Circuit to do the first hot lap with a modern Formula 1 car, featuring legendary driver David Coulthard, Oracle Red Bull Racing and a surprise cameo from Red Bull’s first official Spinning athlete at the end.

This is a statement piece to promote bringing back an official Formula 1 race to the African continent, and to promote the Red Bull Showrun event that took place in Sandton, Johannesburg. We also wanted to create content that other publications and broadcasters would use when referring to F1 coming back to Africa , thereby associating Red Bull very closely with the positive sentiment around Kyalami hosting an F1 race in the future.

CREDITS
Client/Brand: Red Bull

Companies: Iconic Agency & Patriot Films
Director: Sam Coleman
DOP: Werner Maritz
1st AD – Carey Lagoe
2nd AD – Daniel Pieterse

Executive Creative Director: Andrew Kirkby
Creative Director: Warrick Sherrell
Creative Director: Thabiso Junior Ntuli
Executive Producer: Keane Balt
Executive Producer: Zayd Halim
Senior Producer: Lisa Auret
Senior Producer: Elly Roux
Producer: Shannon Gloyne
Production Manager: Tamsyn Nicol
Production Coordinator: Mbali Moloisi
Offline Editor: Andrew Kirkby
Assistant Editor: Dumisani Sibanda
Online Editor: Dylan Wrankmore
Post-Production Manager: Matthew Reeler

Visual Effects: 2+3 Post
VFX Artist: Blake Prinsloo
VFX Supervisor: Richard Aaron | Left Post Production

Colour Facility: Refinery Post Production & VFX
Colourist: Kyle Stroebel
Colour Assist: Abdul Samaai
Colour Producer: Nthabiseng Dlamini