WISH IDIDTHAT September 2025 – View Showcase
ABOUT THE WORK
“Anything for the Taste” is a creative brand platform that showcases how far some will go to get their hands on KFC’s Original Recipe Chicken.
But there’s a new, very human-like entity in our world right now… and that’s AI.
In this film piece, we show KAIIA – Vuyo’s virtual AI assistant – becoming completely obsessed with KFC. Throughout her journey we watch as she does everything she can to get closer to that legendary taste.
From taking over laptops, TV screens, and office camera systems to hijacking rumba vacuums, and Vuyo’s car GPS, KAIIA takes control of it all, leaving Vuyo questioning his own sanity.. until she finally does what the world will say isn’t possible… yet.
It’s a movie.
And KAIIA’s only just getting started.
Watch this space.
#IAmNotARobot
#AnythingForTheTaste
CREDITS
Client/Brand: KFC South Africa
Executive Head of Marketing: Grant Macpherson
Marketing Manager: Emma Coville, Mukundi Munzhelele
Brand Manager Media: Wandisile Nkabinde
Social Media Brand Manager: Vongai Mumbula
Agency: Ogilvy South Africa
Managing Partner: Joy Turnbull
Managing Director: Tracey Edwards
Chief Creative Officer: Pete Case, Kabelo Moshapalo
Executive Creative Director: Snooze Kambuwa
Creative Partner: Galaletsang Kgoathe
Copywriter & Associate Creative Director: Tiffany Morris
Art Director: Graeme Van Jaarsveld, Tessa Kotze, Naledi Manama
Strategy: Qamani Nyewe
Project Manager: Natalie Choate
Account Management: Nicole Van Strijp
Agency Producer: Debbie Dannheisser
Public Relations: Andra Nel
Production House: Carbon Films
Director: Bruno Bossi
Producer: Kirsten Clarence
DOP: Liam Gilmour
Post Production: Strangelove
Post Production: Marco Raposa Barbosa
Editor: Xander Vander
Sound Studio: Sterling Sound
Sound Engineer: Lourens Persson
Media: (Not an IDIDTHAT member)
Voices/ Performances: KAIIA – Luella Holland
Vuyo: Jesse Suntele
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
