AWARDED
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Nwabisa Tolom
AWARDED
09 September 2026
JUDGES COMMENT ON PRODUCTION ACHIEVEMENT
“This piece is packed with energy, and with every scene that passed, I found myself thinking about what an absolute nightmare this must have been to pull together. Seven shoot days, four countries, hundreds of cast and crew, and a whole lot of Springboks with schedules that I can only imagine were not fun to make work. It’s a feat.
We spend a lot of time celebrating the craft we can see in the final product, but getting everyone and everything into the right place at the right time so that beautiful work can even happen is a craft in itself. The logistics, the patience, the problem-solving, the pulling of strings and the ability to keep that many moving parts moving in the same direction takes a very particular kind of talent. And somehow, altogether it just works. That, to me, is the mark of great production. Producers are so often the unsung heroes facilitating everyone else’s craft, and what they managed to pull off here is incredible. They deserve their moment in the sun.”
– Nwabisa Tolom, Creative Director at TBWA\ Hunt Lascaris
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Lebogang Rasethaba
AWARDED
09 September 2026
JUDGES COMMENT ON PRODUCTION ACHIEVEMENT
“The Springboks are the biggest commodity in the country, they are on everything from biscuits to socks. Even while judging this round, there were several adverts featuring the Springboks and the thing that makes this advert unique is how the Springboks feature. And everyone knows that production had limited time with the nation’s biggest treasure yet somehow through some production genius it doesn’t feel like that. I don’t know what tricks production pulled but you can see the pay off in how it’s an Springboks feature, NOT as one dimensional figurines, but complex characters who move the story forward and enhance the idea.”
– Lebogang Rasethaba, Director at Egg Films
View I DID THAT Craft Awards August 2026 showcase
ABOUT THE WORK
Eben Etzebeth is 6’8 and 120 kilograms. RG Snyman is even bigger. Ox Nche, Siya Kolisi, Franco Mostert. These are not normal human beings. These are the Springboks. Four time World Champions and the most dominant team on the planet right now, and the most watched, dissected, and argued about.
The world has one question. WHAT ARE THEY FEEDING THEM?
It’s usually the creatives who get craft awards but we wanted to enter this one for our producers who crafted every single production element of a monster of a shoot without dropping a single ball. Seven shoot days across four countries, more than 80 cast members, five cinematographers, two editors, two colourists, three different camera systems and even hustling for Dan Carter to be in this commercial. Not to mention successfully managing a whole lot of Springboks and their conflicting schedules. So here’s to our producers the unsung heroes facilitating everyone’s craft.
CREDIT
Brand/Client: Pick n Pay
CMO: Katherine Madley
Head of Product Marketing: Landre Venter
Creative Consultant: Alistair King
Agency: (Not an IDIDTHAT member)
Film Production & Crew
Production Company: Bioscope Films
Director: Fausto Becatti
Producer: Daniel Kaplan
Line Prod: Maurice Dingli
Line Prod: Lee-Anne Jacobz
Line Prod: Naledi Kgope
1st AD: Trav Nel
Art Director: Wikus Muller
Stylist: Thom van Dyk
HMU Joburg: Orlio H
HMU CT: Nombuso Ngcobo
Cinematography
CPT: Devin Toselli
JHB: Fabian Vettiger
Ireland: Joseph Ingersoll
JHB: Josh Levi
New Zealand: Maria Ines Manchego
Service in Ireland: Bottle Creative Video Agency
Service in New Zealand: State House Productions
Post Production
Editors: Julian Redpath & Xander Vander
Colourists: Terry Simpson & Nic Apostoli
Post House Cape Town: Good Edit
Post Production Facility: Chocolate Tribe
Grade NYC: Blacksmith
Music & Sound: Pressure Cooker Studios
Creative Producer: Astrid Iverson
Music Supervisor: Katryn Nieuwoudt
Foley Recording and Edit: Denys Marcel and Angelique Murray
Sound Design and Final Mix: Alex Smillie
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
