To keep Championship Boerewors top of mind, we fired up a bold and fun campaign that blended nostalgia with cultural relevance. This was also a way to launch our 2025 Championship Boerewors recipe. Leaning into parody, inspired by the classic Kobra Kai, we made sure our wors wasn’t just on the braai but also on everyone’s lips.

Client/Brand: Shoprite

Agency: 99c Communications Agency
Creative Director: Justin Soodyall
Group Head Copy: Kgabo Chuene
Senior Art Director: Trystan Brady
Client Service Director: Carmen Timm
Head of Production: Silke Gehring

Film Production Company: Patriot Films
Director: Anton Visser

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