Every year Shoprite celebrates their birthday in a MAJOR way, and it’s in a LEAGUE of its own because it’s our biggest savings event of the year. So, this year we partnered with the Major League Djz. We leaned into the iconic twin duo, in both their name, as well as to spotlight double deals in a cool way, in order to drive sales, increase frequency of purchase and build affinity with the Gen Zs. It was indeed a Major League Birthday.

Client/Brand: Shoprite

Agency: 99c Communications Agency
Creative Director: Justin Soodyall
Group Head Art: Ashley Geldenhuys
Group Head Copy: Kgabo Chuene
Copywriter: Temba Mkosi
Client Service Director: Carmen Timm
Account Director: Khanyisa Guga
Senior Account Manager: Faranaaz Adonis
Head of Production: Silke Gehring

Film Production Company: Your Girlfriend
Director: Morgan Dingle

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.