KFC ‘Bottomless Bucket’
IDIDTHAT Craft Awards March 2025 – View Showcase
KFC ‘Bottomless Bucket’
BEST IN CRAFT (DIRECTION)
Darling Films | Zee Ntuli
Awarded by Chantelle Dos Santos & Gale Maimane
BEST IN CRAFT (EDITING)
Left Post Productions | Evi Katz
Awarded by Chantelle Dos Santos
Judge’s comment: ‘This ad is a craft masterpiece. Zee and Evi build tension like a Jordan Peele thriller – every look, every pause, every eerie smile feels intentional. It doesn’t just sell a product (an Easter promo), it creates an entire world around it that draws you in from the start. It’s a blend of absurdity, sci-fi vibes, and impeccable craft. An unexpected tonal shift for KFC – in the best possible way – and honestly made me wish ‘I did that’.‘ – Chantelle Dos Santos, Creative Director at Joe Public
Judge’s comment: ‘I found the humour and aesthetic focus both razor sharp and a thrill to watch. The ending is a great reward that really makes this ensemble piece a standout!’ – Gale Maimane, Director at Darling Films
ABOUT THE WORK
Sibs returns to his small hometown with a bucket of KFC, unaware it’s anything special. That is, until his old high school assistant principal helps himself to the last piece—only for more chicken to appear.
Word spreads fast. The bucket makes its way through the town, astonishing the aunties, the local boxing gym, and even the small-town mayor. Soon, it’s no longer just a meal—it’s a phenomenon.
With the bucket now a town-wide obsession, Sibs pulls off a daring heist—to steal back his own chicken. But as he tries to make his escape, he realises one thing: there’s no outrunning the Bottomless Bucket. The whole town is already waiting for him… at his granny’s house.
CREDITS
Client/Brand: KFC
CMO: Grant Macpherson
Marketing Director: Mukundi Munzhelele
Senior Brand Manager: Thabiso Mabitsela
Agency: Ogilvy
Executive Creative Director: Snooze Kambuwa
Creative Director: Hosana Mthembi
Agency Creative Group Head Art Director: Noelle Augustus
Copywriter/Scriptwriter: Brandon De Souza, Tiffany Morris (Creative Group Head Copywriter)
Agency Producer: Tshepiso Moerane
Group Account Director: Mpho Tlhabanelo
Business Director: Roshan Williams
Film Production Company: Darling Films
Director: Zee Ntuli
Executive Producers: Melina McDonald & Lorraine Smit
Producer: Anastasia Tsobanopulos
Production Manager: Elani Van Rooyen
Production Art Director: Tamzyn Botha
Wardrobe Stylist: Amy Zama
Key Grips: Thomas Wahl
Gaffer/Lighting: Andre Beumer
Hair & Makeup: Orli Meiri
Unit Manager: Douglas Machogo
SFX: Precision Stunts & SFX/Tertius De Lange
Sound Operator: Lebogang Nkoana
DOP: Adam Bentel
Post Production
Editing Company: Left Post Productions
Offline Editor: Evi Katz
Post Production Facility (Online): Marco Raposo De Barbosa
Grader/Colourist: Terry Simpson
Online Artist: Marco Raposo De Barbosa of Deliverance Post
Recording Studio: (Not an IDIDTHAT member)
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